You got something intimate, poetic or radical to say, but the words don’t come out right? This is where interpretive dance comes in. And if you can’t dance for dear life, this is where the Puma Dance Dictionary comes in.
Puma claims to have the fastest running shoes, so shoppers of the Puma Faas shoe should also be among the fastest. This in-store activation by Puma Mexico rewarded a speedy trip to the cashier. Discounts were handed out by counting the minutes it took you from entering the store to purchasing the shoes. Read more…
The Games We Play is a series of videos recently launched by Puma. It’s an impressive job that combines playful live-action with a fully illustrated set. Puma’s commitment in running, fitness, motorsports and golf is explored and visualized with a touch of colors and sense of humor.
I really look forward to see if there is going to be more around this campaign. Both the idea and the execution are so cool that I wonder how they are going to fully exploit such a creative boost.
Here in Europe, Puma has launched a mini-site to promote it’s new Puma Ducati shoe. The action is the result of a significant co-marketing effort together with Ducati motorcycles to produce a shoe collection to be sold exclusively at Foot Locker. The site consists of a driving advergame which is very basic but also quite well done and fun to play, and allows players to win 10 Sony PSP. Yes, there’s also ONE page about the shoes, which is definitely not enough to properly present the product.
I’m quite sure this is not brand new, but I’d like to post about it anyway… Did you see the Puma Mongolian Shoe BBQ? Inspired by the Mongolian BBQ cooking tradition, the site allows users to create (and buy) their own, personalized shoes, as Nike is already doing since a couple of years. At first sight I said “wow, great concept!” as I liked the idea of building a story around the personalization of a shoe. But then, after I realized I have to go through a long path (you have to select 20 components before being able to proceeed to the next step and buy the shoe) I changed my opinion on the site.
Puma is running a pan-European online advertising campaign to promote its Velocity boot (v1.06). The online effort is strictly connected with above-the-line ads inspired to the African Nations Cup. Rich media ads using Eyeblaster technology are currently running in the UK, Germany, France and The Netherlands while in Norway and Sweden more traditional formats have been preferred. Brand Republic explains the campaign targets men aged 17-24 taking them to a personalized website which aims at generating viral buzz. Actually, after watching the pumafootball site, I realize the idea isn’t very original. See, for example, this campaign by Electronic Arts.
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