The Games We Play is a series of videos recently launched by Puma. It’s an impressive job that combines playful live-action with a fully illustrated set. Puma’s commitment in running, fitness, motorsports and golf is explored and visualized with a touch of colors and sense of humor.
I really look forward to see if there is going to be more around this campaign. Both the idea and the execution are so cool that I wonder how they are going to fully exploit such a creative boost.