I very much like this TV spot by BBDO Toronto and Nexus Productions for the Royal Bank of Canada. I like it because it’s beautiful, it’s as simple as that A sweet & retro style for an animated piece that tells the story of a successful business. via Motiongrapher.
From Canada, test your breath using the mike of your PC or just typing in what you just ate. Silly. But viral!
From Canada (via Freddy’s blog), acampaign to raise awareness around the risks of brain injuries. The idea is to convince people to wear an helmet everytime the perform potentially risk activities, such as biking, skating, but also working in a construction site. The website features a 3D brain that simulates what everyday social situations may be like after suffering brain injury. You can take a series of tests by answering questions or playing little games that show you how your capabilities may result affected if you don’t protect your head. I really like the approach and the tone of voice they’ve given to this campaign, because it touches important points to get teens’ attention but, at the same time, sends out a positive message: having fun doing crazy things it’s not prohibited, but remember to protect your head when you do it (see the “can I go out and play?” section). The agency behind the site is Artistech Newmedia while the offline side of the campaign has been created by DDB Canada. If you continue reading this entry, you’ll see the print ads they’ve created.
In Canada, Unilever brand Thermasilk has launched “Hit On My Hot Guy” a site that tries to answer every girl’s dream – give her the ability to create the perfect “hot” guy. The site offers dozen of possibilities to teenagers wanting to create and share their ideal boyfriend. I believe it also has good viral potentials in the target audience, also because there are prizes to win. In three weeks Hit On My Hot Guy generated 120,000+ unique visitors, 30,000+ contest entries and over 73,000 send-to-friends. A 15-second spot on MuchMusic is driving traffic to the site. There are also sponsorships on teen sites including the virtual teen community Habbo Hotel Canada where the Thermasilk has created the ‘Hit on My Hot Guy’ room. The good thing about this advertainment website is that it also provides product related information such as tips to get wonderful hair and the brand is always placed in good position. The agency behind all this is Capital C.
Trojan condoms is online in Canada with a new website to “showcase” its products. The site is conceived as an hotel, and visitors are invited to explore the rooms to discover what the silhouettes are doing and, of course, the different Trojan condoms available. If you’re in the office, be aware to visit the site with the audio turned off.
Two campaigns promoting milk consumption. The first is an outdoor ad created by Advico Young & Rubicam for Schweizer Milchproduzenten (Switzerland). Milk gives strong bones. The second is a billboard created by BBDO Montreal for Le Lait (Canada). One glass of milk is good, but two are better. I prefer the Swiss one…
On MSN/Sympatico Workopolist sponsors today a nice April fool’s joke. If you go on http://sympatico.msn.ca (today only!) you can find the link to send a fake release complete with your own photo. I’ve decided to replace Dan Rather at CBS News… I’m the new anchor! (thanks Sabrina)
Without their beloved NHL Canadian hockey fans are looking for hockey content of any kind. Imperial Oil
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