Consumers today are exposed from 3,500 to 5,000 marketing messages a day. On the street, on Tv, in the newspapers, online. Ads are everywhere but most of the people simply don’t notice them or worst, notice but don’t register them. Usa Today has a good article to introduce the Cannes Advertising Festival and discuss the challenges the advertising industry is now facing. The recurrent idea is “think outside of the box”, which means, look beyond TV advertising which is no longer going to play a pivotal role in promotional campaigns.
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