Youtube tries to make itself useful not only to individual exhibitionists and brands seeking some Web 2.0 attention, but also to charity organizations that can benefit as well from massive exposure. Last week the channel DontYouForgetAboutMe has been launched in the UK, with the goal of bringing the plight of missing children to a wider and younger audience. The channel has been set up by the International Centre for Missing & Exploited Children (ICMEC), in collaboration with the Find Madeleine Campaign and with the support of Youtube. Interesting to point out, it’s not possible to copy & embedd the code of any of the videos uploaded by the user DontYouForgetAboutMe.
Being directly involved into some Food Bank initiatives I’m happy to share this campaign by FCB Lisbon. It’s from last year, but I don’t think that it really matters. It’s a very good charity campaign which shows how it’s important to think out of the box and find the right place to deliver the message. Millions of people repeat this gesture everyday.
Via Ad Blog Arabia, an interesting initiative Nestlé is currently running during the Ramadan: Ramadan Kareem is a project which aims at lighting 100.000 lanterns through the Arab world in order to donate an equivalent of SAR 100,000 (something more than 21.000 euros) worth gifts to orphans helped by the Red Crescent Society. The goal has almost been reached, as over 90.000 lanterns have already been lit. A part from this charity project, the site also share tips for healthy eating during the Ramandan, as well as Maggi branded postcards with Ramadan wishes and invitations.
American Express is using various rich media formats to generate awareness of its new Red card, designed to raise funds for charity. The campaign has been created by Poke, and drives traffic to a dedicated microsite which simply delivers the information on how the card works and how to get it. The Red credit card by American Express is part of a series of initiatives to support Product Red, a union of brands (Armani, Converse and Gap), people, ideas to fight against AIDS in Africa. Visit Joinred.com to find out more.
PinPoint Interactive Media, a full-service interactive advertising agency, will help the fight against childhood cancer by donating 2 cents for every banner click that was placed through the agency on selected campaigns during the month of September. The press release explains The event called “Clicks for Cancer” will begin September 1 and PinPoint Interactive Media will be making the donation on behalf of its clients. TheInternet Marketing industry is encouraged to help by sending donations directly to the CureSearch National Childhood Cancer Foundation.
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