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Chipotle uses Fiona Apple to launch mobile game

on September 12, 2013 by Jeremy Comments

Content is the hero of the latest effort from the fast food chain. This infectious story is pure simplicity: great animation, great music, a clear moral message. The Scarecrow, connects childhood innocence via stories like Wizard of Oz, Animal Farm and Charlie and the Chocolate Factory (Fiona Apple covers the 1971 film’s song Pure Imagination) in promoting their stance against other food chains that continue to use mass production techniques.

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