Juxt Interactive has recently created an advertainment website for Dannon’s Spring Water. The site is definitely very well designed, with nice animations and a good navigation interface. What I really liked are the “loader games” to play while you wait for the content to load. An excellent idea for any advertainment style site packed with heavy content. People expect the site to be entertaining, so they don’t get bored while waiting for the entertainment to be delivered.
Dannon has launched Frusion Breakfast Brawl, an advergame to promote Frusion, its drinkable yogurt. The microsite created to present the new product also features the TV spots and allows visitors to download and print a coupon to get a Frusion free sample: a good example of traditional and interactive marketing techniques mixed. For an extensive (and good) review of the advergame, have a look at what Brian wrote on his Fuel Games Blog.
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