Tag archives: juxt interactive

Add “loader games” to your heavy site

Juxt Interactive has recently created an advertainment website for Dannon’s Spring Water. The site is definitely very well designed, with nice animations and a good navigation interface. What I really liked are the “loader games” to play while you wait for the content to load. An excellent idea for any advertainment style site packed with heavy content. People expect the site to be entertaining, so they don’t get bored while waiting for the entertainment to be delivered.

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Advertainment for Nestea Ice

Nestlé has launched an advertainment style microsite to promote its Nestea Ice product to a 12-to-24-year-old males audience. Mediapost reports the site is currently getting 2,200 unique visitors a day, but the number should increase as soon as online ads and traditional advertising will kick off. The agency behind this online effort is Juxt Interactive which created a paradisiac graphics, rather fresh and relaxing with an excellent sound design. The site also includes a competition which isn’t available yet forgetting that “Coming soon” or “under construction” disappoint visitors. Of course Nestea Ice tries to drive some word of mouth with a (funny?) video starring El Yielazo, who wants to save the world from hotness. Again, the video soundtrack appears to be the nicest thing to pay attention to. It’s an improbable mix of Mexican and Yoodle music, maybe to help people remembering Nestlé is a Swiss company…