Juxt Interactive has recently created an advertainment website for Dannon’s Spring Water. The site is definitely very well designed, with nice animations and a good navigation interface. What I really liked are the “loader games” to play while you wait for the content to load. An excellent idea for any advertainment style site packed with heavy content. People expect the site to be entertaining, so they don’t get bored while waiting for the entertainment to be delivered.
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