Iceland Express has recently launched an advertainment website to promote its flights. The project is called “Iceland Socks” (watch out, not “Iceland Sucks” and features a series of talking socks visitors can use to create custom mini-story.
The concept isn’t extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.
Once again, it’s interesting to see online marketing examples from all around Europe. via Send to Friend
I think this is the first ever campaign from Iceland I post here on Adverblog. Not sure whether I like it or not (after all I’m Italian and here we say “Scherza con i fanti ma lascia stare i Santi”) but the concept it’s original, and could definitely be applied to more situations therefore generating a series of good commercials.
The agency is EnnEmm. Thanks Jon!
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