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Iceland Socks

April 8, 2008 at 10:05 by Martina Comments

Iceland Express has recently launched an advertainment website to promote its flights. The project is called “Iceland Socks” (watch out, not “Iceland Sucks” ;-) and features a series of talking socks visitors can use to create custom mini-story.

icelandsocks_02.jpg

The concept isn’t extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.

icelandsocks_01.jpg

Once again, it’s interesting to see online marketing examples from all around Europe.
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One Response to Iceland Socks

  1. Pat Law says:

    Great microsite although loading time was a torture. Almost comparable to adidas’ celebrate originality site.

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