Digital advertising and marketing: only the best ideas worldwide, since 2003

The Clinique Scheelboute dilemma

on September 15, 2008 by Martina Comments

Now, this is extremely weird. I can’t find any other adjective to describe it if I want to keep an objective point of view at least in the introductory part of the post. In Belgium, the Flanders tourist board has launched “Clinique Scheelboute“, the website of a medical center that allows you to get implanted an additional body part (an ear, an arm, a leg) to fully enjoy your experience of the region.

The point is that the Flanders have so much to offer that you can’t experience them at full with a “regular” human body. You need at least two arms more to carry all the bags you will collect because in Antwerp you will shop twice as much; you need an ear implanted in your hand to enjoy all the music offered by bars and the concert halls etc…

Iceland Socks

on April 8, 2008 by Martina Comments

Iceland Express has recently launched an advertainment website to promote its flights. The project is called “Iceland Socks” (watch out, not “Iceland Sucks” and features a series of talking socks visitors can use to create custom mini-story.

The concept isn’t extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.

Once again, it’s interesting to see online marketing examples from all around Europe. via Send to Friend

File under: iceland, tourism

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