Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist. Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.
Now, this is extremely weird. I can’t find any other adjective to describe it if I want to keep an objective point of view at least in the introductory part of the post. In Belgium, the Flanders tourist board has launched “Clinique Scheelboute“, the website of a medical center that allows you to get implanted an additional body part (an ear, an arm, a leg) to fully enjoy your experience of the region.
The point is that the Flanders have so much to offer that you can’t experience them at full with a “regular” human body. You need at least two arms more to carry all the bags you will collect because in Antwerp you will shop twice as much; you need an ear implanted in your hand to enjoy all the music offered by bars and the concert halls etc…
Iceland Express has recently launched an advertainment website to promote its flights. The project is called “Iceland Socks” (watch out, not “Iceland Sucks” and features a series of talking socks visitors can use to create custom mini-story.
The concept isn’t extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.
Once again, it’s interesting to see online marketing examples from all around Europe. via Send to Friend
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