Yahoo! UK is about to start selling ads on it IM service. The first advertiser on the Messenger will be fashion brand FCUK which will allow users to customize the IM avatars with its latest collections. Quoted on Brand Republic, Darren Cairns, head of marketing for Yahoo! Messenger, explained this is an excellent marketing opportunity to target the “i-generation” (???) of 16 to 34 years old Internet users.
The power of the Internet as an advertising media goes beyond the browser. The latest trends talk about “desktop” advertising, but Instant messaging promotions are doing pretty well too. The new possibilities of getting in touch with the consumer through a computer are analyzed on IAR, quoting the opinion of Andy Jedynak, senior VP and general manager of desktop app WeatherBug who says that:Internet apps are better than a Web site for targeting people. You don’t have to load from the Web. Since users go to so much trouble to download the app, there’s more loyalty, and when there’s more loyalty, advertising is more effective.
Apparently, marketers now have new tools to create surround advertising session (and don’t forget of media players!).
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