Insurer Norwich Union will support UK athletics at the upcoming Olympic Games and has developed a “desktop athlete” to let users know about the sponsorship. Brand Republic explains the application provides sports news alerts and services, while leaping, jogging and stretching on users’ desktops. A good example of advertising moving beyond the browser.
The power of the Internet as an advertising media goes beyond the browser. The latest trends talk about “desktop” advertising, but Instant messaging promotions are doing pretty well too. The new possibilities of getting in touch with the consumer through a computer are analyzed on IAR, quoting the opinion of Andy Jedynak, senior VP and general manager of desktop app WeatherBug who says that:Internet apps are better than a Web site for targeting people. You don’t have to load from the Web. Since users go to so much trouble to download the app, there’s more loyalty, and when there’s more loyalty, advertising is more effective.
Apparently, marketers now have new tools to create surround advertising session (and don’t forget of media players!).
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