So I first received an authentic ransom letter (with individually cut out letters = painstaking!!) that directed me to a site where a dude gets kidnapped. In order for you to release him from his captors you must go through a series of games and collect all the ingredients of the new Magnum ice-cream. This is the sequel to the award-winning Magnum Pleasure Hunt Across the Internet 1 & 2. Ohh and the games work just lovely on your phone as built in HTML5. Agency is Lowe Brindfors in Sweden. Read more…
Well now this is cool. Further to last years Pleasure Hunt, Magnum has backed it up with the latest instalment – Pleasure Hunt 2. Via Lowe Brindfors comes this race/game across the internet now using a ‘street view’ type interface that you control. It’s nice to see campaigns advance along with the technology available. It was produced in partnership with microsoft/bing for the streetview interface.
From Russia. A very elaborate spoof of the Magnum Pleasure Hunt done earlier this year. Putin runs across the internet doing all sorts of crazy stuff. I don’t read Russian so can any Russian friends please explain this to us??
There isn’t much out there to “celebrate” Valentine’s day online. After last year’s Love Tatoo I would have expected to find more viral ideas playing with the Valetine’s concept. I just found out about this online game by Indian agency Innoken which has launched “Be My Valentine” (which isn’t exactly an advergame). In Italy, icecream brand Algida has created a special site for “San Valentino” promoting its Magnum icecream as a Forbidden Fruit. Virgin Mobile Australia has launched a viral campaign for Valentine’s day, called Dr. Date (via Random Culture). There is something more in the mobile industry. In Germany Mindmatics has created Valentine Loveline for T-Mobile and Douglas Parfumeries and Enpocket has partnered with Sprint and Match.com to present a Valentine’s sweepstake (and promote a new mobile dating service).
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