Digital advertising and marketing: only the best ideas worldwide, since 2003

Polaroid launches Valentine’s buzz

on February 4, 2004 by Martina Comments

Digital Media Communications (DMC) is today launching Polaroid�s first online buzz marketing campaign, featuring a photo-alphabet full of suggestive and risqu� �love letters� in support of a new Valentine�s Day marketing promotion created by Euro RSCG London. Mark Farris, Polaroid Group Marketing Manager, commented:

“Polaroid has a unique attraction for Valentine�s Day and the �love letters� campaign highlights this. The online buzz marketing campaign will be key to driving awareness of the site.”

To see the promotion in action click on www.love-letter.co.uk/Bmine, it’s a sexy idea

File under: love letters, online buzz, polaroid

Boeing builds the buzz online for 7E7

on August 5, 2003 by Martina Comments

“Because” is the nickname of Boeing’s new campaign designed to answer the questions “Why a new airplane?,” “Why now?” and “Why the 7E7?” to promote the new 7E7. Advertising is targeted at potential customers, suppliers and partners in the program, the Company said. But Boeing also wants to reach the banks that might help finance the program. I’ve collected some of the ads I’ve been presented with on Aviation Now. Here is an example. For two more banners click here and here. I can’t really say that I like it. It’s a very simple and not very attractive. Maybe I just don’t completely understand b2b advertising approach. The 7E7 has also a special Web site that features the “7E7 Experience Zone” To read more on the campaign have a look at today’s article on The Wichita Eagle.

File under: boeing 7E7, building product awareness online, online buzz

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