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Polaroid launches Valentine’s buzz

February 4, 2004 at 3:06 by Martina Comments

Digital Media Communications (DMC) is today launching Polaroid�s first online buzz marketing campaign, featuring a photo-alphabet full of suggestive and risqu� �love letters� in support of a new Valentine�s Day marketing promotion created by Euro RSCG London. Mark Farris, Polaroid Group Marketing Manager, commented:

“Polaroid has a unique attraction for Valentine�s Day and the �love letters� campaign highlights this. The online buzz marketing campaign will be key to driving awareness of the site.”

To see the promotion in action click on www.love-letter.co.uk/Bmine, it’s a sexy idea :-)

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