On iMediaConnection the “showcase” is definitely my favourite section. Last week they featured an advertising quiz by Fuji . Developed by Sharpe Partners with Pointroll rich media technology, the ad helps users finding the right digital camera. Some people are enthusiastic about the solution, others believe the solution did not fully exploit the media potentials. Personally I don’t like the layout while I like the idea of interactivity and the user experience they’ve tried to create.
The movie industry is using more and more online ads to promote upcoming films. In particular, rich media ads, have been used by Tarantino & C. to promote Kill Bill. iMediaConnection talks about Kill Bill rich media ads today. It’s funny to see that on the same page the Web site has displayed an ad to “meet Bill“… is he the same person to “kill”? Here’s the screenshot.
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