The movie industry is using more and more online ads to promote upcoming films. In particular, rich media ads, have been used by Tarantino & C. to promote Kill Bill. iMediaConnection talks about Kill Bill rich media ads today. It’s funny to see that on the same page the Web site has displayed an ad to “meet Bill“… is he the same person to “kill”? Here’s the screenshot.
Revolution Magazine reports Fox Kids Europe is launching a pan-European multimedia campaign to support the release of DreamWorks’ ‘Sinbad: Legend of the Seven Seas’ on DVD and video. At the same time, New Media Age says that Twentieth Century Fox is using a video rich-media banner to promote the cinema release of the director’s cut of horror classic Alien.
A curious article today on the Independent: according to the movie industry recent flops of The Hulk, Charlie’s Angels and Gigli are due to… “sms”. “The problem, they say, is teenagers who instant message their friends with their verdict on new films – sometimes while they are still in the cinema watching – and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.” Well, my dear movie industry managers, if you really believe their flops are due to sms instead that to lack of quality and originality, then I have only a suggestion… Sequestrate the cell phones to people before entering the theatre!
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