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Tag archives: smoke

EU starts NicoMarket

on October 25, 2007 by Mark Comments

Today, the European Union started an interesting anti-smoking campaign. Via several spoof products, which will stimulate the negative side effects of smoking, are promoted. My personal favourite is NicoClean, a face cream enriched with tobacco extracts. “With Nicoclean, you can add ten years to your look in less than one week.” Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.

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Coughs for thought

on June 4, 2007 by Martina Comments

Beware, this is kind of disgusting… It’s a “viral” (in every sense) launched in Belgium by OgilvyInteractive for Pfizer and the World No Tabacco Day… the site, in French or Flemish, allows visitors to send “personalized” smoker’s coughs to your friends…

Yes, I said “personalized” in the sense that you can “fine-tune” your cough, adjusting three criterias: loud/quiet, long/short and slimy/dry… Certainly the campaign is very serious and thought provokative, and has that touch of filth that usually work to generate word of mouth…

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Smoking reduces weight

on November 23, 2006 by Martina Comments

Via Ad Blog Arabia, strong irony to grab people’s attention on a delicate issue. The agency is Touchstone, Mumbai.

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