Interactive agency Seven One has developed an online campaign to promote Spiderman 2 in Germany. The press release (in German) explains the initiative aims raising awareness of the movie with an advergame, rich media and the sponsorship of ProSieben.de, one of the country’s most visited web sites.
Columbia Pictures will launch Spiderman 2 on July 2nd 2004, but they will present a trailer preview this week on the Yahoo! network. As explained on PR Newswire the trailers will be shown on 13 different countries. You can learn more about the movie at: http://spiderman.sonypictures.com/
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