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The Guardian & the Three Little Pigs

on March 5, 2012 by Martina Comments

British newspaper The Guardian is out with a major campaign to promote the concept of open journalism across media. The point of view chosen to deliver the message is absolutely surprising and fantastic. BBH London created an ad based on the Three Little Pigs, envisioning how the paper would cover the story of the pigs’ arrest for killing the Big Bad Wolf. Read more…

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