MarketResearch.com has release a new report “The U.S. Youth Market: How 15- to 24-Year-Old Consumers Are Transforming the Marketplace” in which it investigates the role of young users in shaping the future of mobile marketing. Teenagers and young adults are the most promising segments for the wireless industry, and marketers have to understand how to communicate with them using their favorite media: the mobile phone. Don Montuori, one of the editors of the reports comments:“Companies that target the 15-24-year-old crowd need to realize that traditional marketing and advertising venues may not be effective for young adults. Along those same lines, marketers should note that women in this age group are more likely than men to use a computer, and more likely to own a cell phone and use it for text messaging.”
Spanish Bank “La Caixa” is targeting its young customers with a mobile marketing initiative. In order to strenghten the relationship with over 940.000 people among 18 and 25 years old, La Caixa has launched “LKXA” (it’s the way mobile phone users will write La Caixa) a service which will deliver financial and banking information via SMS and email.
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