Reebok has launched a micro-site to promote its 50 Cent’s new GxT II line. Zugara did the job, also creating a stickball advergame. The site also presents the TV spot and a “behind the scenes” special, the RBK ringtones will be added soon. Usually I don’t enjoy sites which heavily use photographs, but in this case I very much like the animation effects when you move from one section to another.
Zugura has developed a website for the new Sony Playstation game Gran Turismo 4. The site features a lot of information, giving a comprehensive picture of the game’s characteristics and potentials. The content is divided into four sections: the car element, the human element, the environment element and last but not least the “new” element. Over 700 car models are presented with a lot of videos showing how the game looks like. There is also an interactive quiz where users are tested on real life photos versus in-game footage. For what concerns Gran Turismo as a game, its realism is just fantastic. It also shows the in-game product placement of the Mitsubishi brand.
Zugara has created a new site for Reebok. RBK Streets is a cool site where users can hang around, interact with the environment to discover Reebok’s shoes and an impressive range of goodies. The site works for branding, since it ties in sport, lifestyle and music under the RBK banner. It also presents a promotion featuring 50 Cent and a contest where you can create your own mix, upload it, and 50 Cent will judge it. Furthermore, there is a loyalty-type program for RBK. As the user plays the games and interacts with the site, he/she earns ‘street cred’. There is a contest each month where the person with the highest street cred amount wins. Additional cred is earned the more a person plays either the DJ game in the 40/40 Club (S. Carter area) or in the Alley-Opp game at the Above the Rim Court.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy