Be kind to smokers, they already have a short life.
In Belgium Snow (a division of LG&F) launches a national campaign (TV, print, online) against smoking. The campaign is very funny and uses a different approach, depending on the medium. Also banners with different messages are created for online media (depending on the topic of the site they are placed on).
It’s a powerfull campaign that focusses on smokers but also on the non-smokers which can become buddies to help people stop smoking.
On the campaign website you can send in tips and tricks for the people in need (smokers).
I am sure this is a campaign that will stick in peoples minds.