adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

February 07, 2006
Another idea: barcode marketing

NeoMedia has been awarded a patent covering the capture and processing of bar codes explicitly from camera cell phones. NeoMedia’s technology enables capturing the image of a bar code by the camera device on a Web-enabled cell phone, and processing the bar code so as to deliver the appropriate URL – or Web-based information – to the user’s cell phone screen.

demo_end_barcode.jpg

[via The Pondering Primate]

Comments on this entry

Another display of how the US patent office will issue a patent at the drop of a hat in orde to make a buck. This concept has been in commercial practice in Japan for a few years now. So very innovative NeoMedia...

Posted by: Kris Honeycutt at February 7, 2006 05:47 PM

--------------------------------------

more or less it's something like the Semapedia project

Posted by: Matteo at February 7, 2006 10:08 PM

--------------------------------------

It's also been done before with OP3 technology, 2 years ago. Not very innovative indeed.

Posted by: Flo at February 8, 2006 01:04 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog