Digital advertising and marketing: only the best ideas worldwide, since 2003

H&M catwalk and Facebook

March 20, 2009 at 10:14 by Martina comments

H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.

The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.

But the most interesting part is surely the collection connection with Facebook. You can actually comment each single outfit on the social network just like you do with your friends’ photos.

It’s a very simple feature, but still it’s a detail that shows the brand connection with the youths and with the tools they use to interact among themselves and with the world. Very smart.

File under: , ,

Comments are closed.

Advertise here

Latest jobs


Friends of Adverblog

  • Art, design & inspiring ideas

  • Fubiz
  • Swiss Miss
  • We Make Money Not Art
  • Wooster Collective
  • [LSD]
  • Marketing & advertising

  • A source of inspiration
  • A/D Goodness
  • ADivertido (br)
  • Ads of the World
  • Adverbox
  • Bannerblog
  • Best Ads on TV
  • Brainstorm #9
  • Brief Blog (mx)
  • Campaign Brief
  • Creative Classics (it)
  • Digital Buzz
  • DoubleBBlog (it)
  • Hidden Persuader
  • I believe in Adv (fr)
  • Illegal Advertising (nl)
  • Joelapompe (fr)
  • Marketing Facts (nl)
  • Marketing Relationnel (fr)
  • Minimarketing (it)
  • New Work
  • Osocio
  • Random Culture
  • Scamp
  • SmartBrief
  • Viral Blog
  • Webbsverige (sv)
  • Trends & fashion

  • PSFK
  • Springwise
  • Trends Now (fr)