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Interactive marketing and other great advertising ideas since 2003
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May 28, 2009
Ray-Ban yarn ball

Another Ray-Ban funny intended viral video, this time in San Francisco:

And a Flickr gallery covering that.

May 21, 2009
Socceroos World Cup Qualifier Viral

A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool.
Due to a widespread belief in Australia that the Socceroos are sure to qualify, they've have adopted an unorthodox strategy: to promote the opposition as fierce adversaries capable of knocking Australia out.
Nathan and Dave nice work.


Continue reading... "Socceroos World Cup Qualifier Viral"

May 04, 2009
Young Lions: just make an ad

Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!

youtube_younglions.jpg


May 04, 2009
Sometimes it's better to wear contact lenses

From Belgium, an amusing website to promote Pearle contact lenses.

pearle_01.jpg

The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.

Continue reading... "Sometimes it's better to wear contact lenses"

April 24, 2009
Heineken Walking Fridge (follow up)

Heineken keeps walking on it's viral success of the Walk In Fridge commercial. Earlier we saw the 'user generated' spoof, and now they made an official follow up called Walking Fridge. Again, not as good as the original, but it will make you smile on this lazy Friday afternoon.

April 16, 2009
Tweenbots

I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:

Thanks Rafa!

April 06, 2009
Branded flash mobs

Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?

Continue reading... "Branded flash mobs"

March 26, 2009
Adidas House Party - Simpsons edition

Just over a month ago, Adidas released their kick-ass Celebrate Originality "House Party" spot. This video included celebrity stars like David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. UK television channel Sky 1 now made a hilarious parody to promote The Simpsons. Featuring celebrity stars like Homer, Bart, Lisa, Maggie and Marge..

March 25, 2009
Mini Clubman goes viral

I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..

March 12, 2009
The year the whole world went away

One of the most known Mayan prophecies is the one that reads that the world will end in December of 2012, according to the end of the Long Count Calendar. I was about to watch a movie once and then this trailer appeared:

It seemed kind of funny that instead of being given a website to check out for more info, i was given a term to be Googled, and finally, a few days after i found some things about that:

mayas1.jpg

Continue reading... "The year the whole world went away"

March 05, 2009
Amazing tricks by French Nike athletes

(As a forewarning I have to make it clear this is a campaign I've been working on with my agency Mindshare Paris)

Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French !

Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :



Continue reading... "Amazing tricks by French Nike athletes"

February 27, 2009
Bavaria spoofs Heineken walk-in-fridge

Dutch beer brand Bavaria just launched a commercial that leaves no mistake. It's a direct, professional and fun spoof on the popular Walk In Fridge commercial from competitor Heineken, which was released late December 2008. I bet this will be continued..

February 22, 2009
The day i became a pariah

Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.

I stole this link from Diego Montesano, thanks man!

February 11, 2009

Computer Tan

February 06, 2009

Heineken's user generated Walk In Fridge

February 05, 2009

My chocolate tastes better than your chocolate

January 22, 2009

MoneyBox Ubank Webisodes

January 16, 2009

These shoes are made for escaping

January 15, 2009

60 years of Puma

January 14, 2009

Durex balloon animals

January 13, 2009

A day in the life of a vagina

January 07, 2009

Never Hide in a cow

December 30, 2008

Jag Jeans

Screensavers Race

YouTube Doubler

December 29, 2008

A nice Christmas card

Party time

December 21, 2008

All I want for Xmas is you

December 15, 2008

Flemish Liberation Army Against Freedom

Simon's sister's dog

December 11, 2008

Buzz of the Week : French Mario Kart

November 26, 2008

Bruce Lee plays ping pong, own style, for Nokia

Pink is the new..

October 31, 2008

AC/DC rocks!

October 28, 2008

Have a virtual baby with VW

October 26, 2008

McCain, surrender!

October 24, 2008

Meet The Beckers

October 23, 2008

Ballad for David

October 20, 2008

Axe Dry France : Canadairman

October 16, 2008

Sony Bravia: Domino CIty

September 29, 2008

Poke your Sensible!

September 23, 2008

Wario Land - Shake it

September 17, 2008

So relaxed

September 15, 2008

The science of sexiness

August 28, 2008

Samsung Omnia : out of the box

August 22, 2008

Ikea, Wait until September

August 21, 2008

Woods can walk on water

July 30, 2008

The viral vinyl

July 03, 2008

Choose Your Path

June 12, 2008

When I Grow Up?

May 28, 2008

Kobe jumps

The Gruen Transfer

May 15, 2008

Bob Ross is back

May 13, 2008

Philips: The life of James

April 29, 2008

Nike: Take It To The Next Level

April 22, 2008

Greenpeace vs Unilever

March 25, 2008

Time to break up...

Test Your Breath online

March 13, 2008

Play With The City

March 12, 2008

Fila Vintage White Line

March 03, 2008

Bumllionaire

February 26, 2008

Old School Virals Return

January 31, 2008

Coca-Cola and the mystery of Ray

January 29, 2008

FIFA Street 3

January 28, 2008

Ultimate KitKat break

January 07, 2008

Ken touch this!

December 13, 2007

AOL News: Where are they now?

December 06, 2007

Viral Harvey Nichols

November 05, 2007

Non-Stop Fernando

November 01, 2007

Viral video showcase

October 23, 2007

ING Lion goes crazy

October 22, 2007

Virals for sports fans

October 17, 2007

Diesel's disco dance lessons

October 16, 2007

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 05, 2007

Bravia Bunnies

October 01, 2007

Dove launches Evolution follow-up

September 27, 2007

Sony's Play Doh teaser

September 12, 2007

Tom Tom hits the viral way

Tech and Sex

Naughty 2 nice

September 11, 2007

Dylan Messaging, very viral vintage

September 05, 2007

Be a Millionaire (at least online)

August 30, 2007

Dutch touch on Nike T90 campaign

August 26, 2007

Let's save Fermin

August 14, 2007

Sporting wants you

July 30, 2007

Office Olympics the Red Bull way

July 19, 2007

BMW, relearn to drive

July 18, 2007

Mentos + Carlsberg

June 27, 2007

You are the next...

June 25, 2007

She has your eyes...

June 23, 2007

The Shopping Boys

June 04, 2007

Coughs for thought

May 24, 2007

Batman advanced seeding

May 23, 2007

Sprite goes kite

March 20, 2007

Vigorsol Air Action viral

March 12, 2007

The "viral" dilemma

January 22, 2007

Heidies for successful living!

January 16, 2007

Fresh Footwork

December 12, 2006

Jacqmotte 's new Finest Selection

December 04, 2006

The Bulldog Hotel

November 30, 2006

British Airways, come fly with me

November 13, 2006

Product experiments: Nike and Blendtec

November 08, 2006

Schumi goes viral

November 06, 2006

Logitech and the webcam "secret"

November 03, 2006

Dutch election marketing

October 30, 2006

KLM Fly for Fortune, and for fun

Tiger, taste it in this life

October 17, 2006

Viral. Like no other.

September 25, 2006

Windows evolves communication

September 03, 2006

Zero alcohol, very viral

August 16, 2006

Snakes on the Internet

July 24, 2006

The viral videos business

July 07, 2006

Viral marketing against cancer

July 03, 2006

Are you lonesome tonight?

Lost: Cannes Gold Lion

June 22, 2006

Virgin Atlantic: How deep is your love?

June 02, 2006

Dutch Online Film Festival

May 31, 2006

Becel, no panic

May 29, 2006

Stop Holland: funny or silly?

Getting back money can be fun.

May 23, 2006

Hollands Secret Weapon

May 20, 2006

Yellow Pages, in case of need

May 18, 2006

BIC goes viral with the students

May 09, 2006

Missing Alvaro

May 05, 2006

Pjotro -The man with the musical suit

May 02, 2006

Cow parade ad spoofs Brokeback Moutain

Philips shaves you everywhere

April 19, 2006

Frozen pizza and viral marketing B2B

April 17, 2006

Yutaka Loves London

April 12, 2006

The milky viral

April 11, 2006

Wet T-Shirt contest

Viral Marketing Hall of Fame 2006

April 03, 2006

Freddy Krueger goes viral

April 02, 2006

Adidas Adicolor: a beautiful concept

Mr Branson just wants to have fun

March 27, 2006

Relentless virals ain't viral

March 24, 2006

Toyota Rav 4 and the War of the Roses

March 07, 2006

Volkswagen unpimps your ride

March 06, 2006

Honda scores 3m visits

March 05, 2006

Axe: The order of the Serpentine

March 02, 2006

Do you accept the kiss challenge?

February 21, 2006

The Ice Age is back (with a viral)

February 14, 2006

IKEA and the Swedish Chef

February 12, 2006

The KA boys

January 26, 2006

The SN Brussels wake-up call

January 18, 2006

Ford revamps your job

January 17, 2006

Be fresh, ski better

January 11, 2006

Keep Oscar awake

"Viral Oscars" announced

December 22, 2005

The streakers game

Pimp your mobile

December 19, 2005

Virals of the year

December 15, 2005

FedEx viral: even an MBA can do it

You'll better use Google Maps...

December 12, 2005

Help Joe brushing his teeth

December 11, 2005

Body building GrandMa

December 09, 2005

Entertainment Anytime

December 07, 2005

Happy Chrismahanukwanzakah!

November 28, 2005

The Holiday Office Olympics

Prince of Persia wannabes...

November 24, 2005

Greenpeace goes viral

November 22, 2005

A viral video for tall people

November 17, 2005

Durex: let the beast go :-)

November 03, 2005

Pioneer: Need more space?

American Pie 4: do it yourself sexy videos

Buzz marketing ideas Adidas football

November 02, 2005

Playboy goes viral

October 31, 2005

Polartec: shave your Yeti

October 27, 2005

Mobile viral needs Bluetooth

October 25, 2005

Wanna be a football star?

October 19, 2005

Sadomaso viral made in Italy

October 09, 2005

Home Improvisation spoofs DIY shows

October 04, 2005

Buzz marketing meets the law

September 28, 2005

Renault "viral" safety campaign

September 26, 2005

Another viral for Tim Burton

September 24, 2005

Yahoo! goes hard gay

September 22, 2005

Virgin Mobile and the Parental Enlightenment Kit

September 21, 2005

The Eurostar viral casting

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 13, 2005

Word-of-mouth for the new Renault Clio

September 09, 2005

A bloody viral...

September 08, 2005

Viral marketing for e-commerce

Lee Jeans, viral ideas for you career

September 07, 2005

Husbands for sale for Desperate Housewives

August 26, 2005

Nike, fresh Air Max viral videos

August 24, 2005

The Irish Job viral

August 12, 2005

Don't use animals in viral videos

August 11, 2005

The Ugly Duck virals

Renault Mégane viral video

August 10, 2005

Triomega: a viral marketing missed chance

August 08, 2005

3 UK kicks off mobile viral marketing effort

July 27, 2005

Viral marketing for holidaymakers

July 25, 2005

Billy the Finger promotes Virgin Mobile

Viral and advergame for Sunsilk Styling

July 19, 2005

Save the account!

July 12, 2005

Save Gerard!

July 11, 2005

Festival Buddy, smart viral idea for Virgin Express

July 05, 2005

Take a break with SN Brussels Airline

July 01, 2005

Air Action Vigorsol needs viral marketing lessons

June 30, 2005

Axe takes you to Ravenstoke

June 27, 2005

An iPod and a viral for Alfa 147

June 24, 2005

Not impressed by Hilton

June 06, 2005

The sexy Red Cross

May 26, 2005

The new Doctor Who in an advergame

May 23, 2005

Rexona for Men, fun and blogs

May 22, 2005

Singing frogs to promote Budweiser

May 20, 2005

Clerasil punishes the 2 idiots

May 19, 2005

Sony Ericsson presents "The Shame Academy"

Viral video for Audi

May 17, 2005

The Mazda "Car Wars"

May 16, 2005

Send a Sheep Mail

Store Wars: the Organic Rebellion!

Levi's makes life uncomplicated

May 10, 2005

A (copied) virtual bartender for Bavaria

Viral promotion for teen movie

May 09, 2005

Mobile coupons help viral marketing

May 05, 2005

A viral movie for BMW

May 04, 2005

The Peperami Noodles Army for Unilever

April 21, 2005

Political viral games in the UK

April 07, 2005

Fanta: Ice, Lemon and jokes

April 06, 2005

A viral video to look for an advertising idea

April 01, 2005

April Fool's Day on MSN Canada

March 16, 2005

Tickle the girl and discover Axe

March 15, 2005

SN Brussels Airlines creates your passion ad

March 09, 2005

Quick viral marketing links

February 28, 2005

A viral video for "Lost"

Atari pushes (too?) it hard

February 25, 2005

It's a Bagel Bonanza!

Welcome to Akuel City

MSN (tries) to go viral

February 24, 2005

Speedy Relief for Comic Relief

February 11, 2005

Nokia: the Snake Outbreak

February 03, 2005

Word of mouth: love it or hate it

January 24, 2005

The right time for the time of your life

January 17, 2005

Poor Leonardo, great viral idea

The Tigra TwinTop goes viral

January 10, 2005

Viral campaign for "The Imperatives"

December 10, 2004

Merry Christmas from Publicis

December 08, 2004

Starbucks: The Red Cup

November 11, 2004

Sign the flag for London

November 10, 2004

Motorola learned the online lesson

November 09, 2004

Trick & tip for Ogilvy & Mather

October 12, 2004

Viral push for O2's Friends

October 07, 2004

Viral Marketing Manifesto Launched

October 06, 2004

Viral marketing B2B for KLM

September 07, 2004

Viral marketing for parents

July 14, 2004

Viral againg Tv ads

July 02, 2004

Experience the fear (online)

June 17, 2004

The buzz for the buzz

June 11, 2004

A Voodoo Doll for Euro 2004

June 10, 2004

Automakers: viral marketing at work

June 09, 2004

Viral advertising for Scion

June 06, 2004

Toilet humour for Virgin Mobile

June 03, 2004

"Pass the parcel" viral email

Viral & Buzz Marketing Association launched

June 01, 2004

BT: wheredidthetimego?

May 26, 2004

SeeWhoGotFired...

May 11, 2004

Introducing "Close Shaves" webisodes

April 05, 2004

Almost famous :-)

March 16, 2004

Drink Vodka and find your bride

March 09, 2004

Play Export Extreme

February 04, 2004

Valentine's Lovetattoo

Are looking for more cool interactive ideas? Check the archives


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