A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool.
Due to a widespread belief in Australia that the Socceroos are sure to qualify, they've have adopted an unorthodox strategy: to promote the opposition as fierce adversaries capable of knocking Australia out.
Nathan and Dave nice work.
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!
From Belgium, an amusing website to promote Pearle contact lenses.
The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.
Heineken keeps walking on it's viral success of the Walk In Fridge commercial. Earlier we saw the 'user generated' spoof, and now they made an official follow up called Walking Fridge. Again, not as good as the original, but it will make you smile on this lazy Friday afternoon.
I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:
Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?
Just over a month ago, Adidas released their kick-ass Celebrate Originality "House Party" spot. This video included celebrity stars like David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. UK television channel Sky 1 now made a hilarious parody to promote The Simpsons. Featuring celebrity stars like Homer, Bart, Lisa, Maggie and Marge..
I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..
It seemed kind of funny that instead of being given a website to check out for more info, i was given a term to be Googled, and finally, a few days after i found some things about that:
(As a forewarning I have to make it clear this is a campaign I've been working on with my agency Mindshare Paris)
Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French !
Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :
Dutch beer brand Bavaria just launched a commercial that leaves no mistake. It's a direct, professional and fun spoof on the popular Walk In Fridge commercial from competitor Heineken, which was released late December 2008. I bet this will be continued..
Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.
