adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
April 29, 2008
Nike: Take It To The Next Level

Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The 'Take It To The Next Level' commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.

April 22, 2008
Greenpeace vs Unilever

Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." Read here what Greenpeace has to say about Unilever.

Update: There is also a Dutch version available

March 25, 2008
Time to break up...

Dear agency...

dear_agency.jpg

If you feel frustrated, and you can't find the right words to say goodbye, give it a try!

via

March 25, 2008
Test Your Breath online

From Canada, test your breath using the mike of your PC or just typing in what you just ate. Silly. But viral!

test_your_breath01.jpg

March 13, 2008
Play With The City

Following the successful and multi award winning Nissan Qashqai 'skateboard' commercial, the car manufacturer just released the sequel. In this new ad the city literally comes to live with urban titans testing the Urban Proof statement. Pretty cool, if you ask me. There are also a making off and some interviews available. Agency is TBWA\London.

March 12, 2008
Fila Vintage White Line

Fila has produced a cool short online film, featuring its ambassadors Danny Dyer and Tamer Hassan. The film starts as a typical British gangster film, but turns out to be a promotion for Fila's Centre Court pre-distressed trainers. The film is produced by Red Bee Media.

via

March 03, 2008
Bumllionaire

Once upon a time in the West... Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate so that he could buy a new one... and he got it!

bumllionaire.jpg

And then there's the story of the guy who, exchanging things, turned a red clip into a house. Last year, John Grden from Rock On Flash and core member of the Papervision 3D team asked something similar so that he could work on improving the performance of the famous 3D engine on a Mac, and it only took a couple of weeks to get the money through Paypal.

In the end, these situations follow the same pattern, some kind of "together we can", that now has been blended with these viral times of us.

Continue reading... "Bumllionaire"

February 26, 2008
Old School Virals Return

In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is looking to put pressure on the government for tighter regulation of how UK supermarkets deal with producers in developing countries.

old.jpg

The viral, featuring comedians Bill Bailey and Katy Brand, encourages people to get involved by uploading a photo of themselves, and dressing up as a banana, cashew nut or pear for a fight (in the style of their choice) with some supermarket trollies!

The activity was conceived by digital creative agency Nonsense

January 31, 2008
Coca-Cola and the mystery of Ray

In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?

Well, it looks like Ray is alive and kicky, and the "Reality Police" is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.

real_ray01.jpg

Ray also has a page on Netlog, the most popular social network in the country.

Continue reading... "Coca-Cola and the mystery of Ray"

January 29, 2008
FIFA Street 3

To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn't make it less interesting. Anyhow, it's made by W+K Amsterdam and launched across Europe.


January 28, 2008
Ultimate KitKat break

Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola's Happiness Factory and Wilkinson's Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate break.

Via Culture Buzz

January 07, 2008
Ken touch this!

One year after "ze german costgard", it's time for another amusing Berlitz commercial...

via

December 13, 2007
AOL News: Where are they now?

How to get easy viewers for your viral message? Combine three recent internet hypes in one video. And that's exactly what AOL News just did. Dont Tase Me Bro, Miss Teen USA and Chris Crocker meet up in a shop. See what happens.

December 06, 2007

Viral Harvey Nichols

November 05, 2007

Non-Stop Fernando

November 01, 2007

Viral video showcase

October 23, 2007

ING Lion goes crazy

October 22, 2007

Virals for sports fans

October 17, 2007

Diesel's disco dance lessons

October 16, 2007

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 05, 2007

Bravia Bunnies

October 01, 2007

Dove launches Evolution follow-up

September 27, 2007

Sony's Play Doh teaser

September 12, 2007

Tom Tom hits the viral way

Tech and Sex

Naughty 2 nice

September 11, 2007

Dylan Messaging, very viral vintage

September 05, 2007

Be a Millionaire (at least online)

August 30, 2007

Dutch touch on Nike T90 campaign

August 26, 2007

Let's save Fermin

August 14, 2007

Sporting wants you

July 30, 2007

Office Olympics the Red Bull way

July 19, 2007

BMW, relearn to drive

July 18, 2007

Mentos + Carlsberg

June 27, 2007

You are the next...

June 25, 2007

She has your eyes...

June 23, 2007

The Shopping Boys

June 04, 2007

Coughs for thought

May 24, 2007

Batman advanced seeding

May 23, 2007

Sprite goes kite

March 20, 2007

Vigorsol Air Action viral

March 12, 2007

The "viral" dilemma

January 22, 2007

Heidies for successful living!

January 16, 2007

Fresh Footwork

December 12, 2006

Jacqmotte 's new Finest Selection

December 04, 2006

The Bulldog Hotel

November 30, 2006

British Airways, come fly with me

November 13, 2006

Product experiments: Nike and Blendtec

November 08, 2006

Schumi goes viral

November 06, 2006

Logitech and the webcam "secret"

November 03, 2006

Dutch election marketing

October 30, 2006

KLM Fly for Fortune, and for fun

Tiger, taste it in this life

October 17, 2006

Viral. Like no other.

September 25, 2006

Windows evolves communication

September 03, 2006

Zero alcohol, very viral

August 16, 2006

Snakes on the Internet

July 24, 2006

The viral videos business

July 07, 2006

Viral marketing against cancer

July 03, 2006

Are you lonesome tonight?

Lost: Cannes Gold Lion

June 22, 2006

Virgin Atlantic: How deep is your love?

June 02, 2006

Dutch Online Film Festival

May 31, 2006

Becel, no panic

May 29, 2006

Stop Holland: funny or silly?

Getting back money can be fun.

May 23, 2006

Hollands Secret Weapon

May 20, 2006

Yellow Pages, in case of need

May 18, 2006

BIC goes viral with the students

May 09, 2006

Missing Alvaro

May 05, 2006

Pjotro -The man with the musical suit

May 02, 2006

Cow parade ad spoofs Brokeback Moutain

Philips shaves you everywhere

April 19, 2006

Frozen pizza and viral marketing B2B

April 17, 2006

Yutaka Loves London

April 12, 2006

The milky viral

April 11, 2006

Wet T-Shirt contest

Viral Marketing Hall of Fame 2006

April 03, 2006

Freddy Krueger goes viral

April 02, 2006

Adidas Adicolor: a beautiful concept

Mr Branson just wants to have fun

March 27, 2006

Relentless virals ain't viral

March 24, 2006

Toyota Rav 4 and the War of the Roses

March 07, 2006

Volkswagen unpimps your ride

March 06, 2006

Honda scores 3m visits

March 05, 2006

Axe: The order of the Serpentine

March 02, 2006

Do you accept the kiss challenge?

February 21, 2006

The Ice Age is back (with a viral)

February 14, 2006

IKEA and the Swedish Chef

February 12, 2006

The KA boys

January 26, 2006

The SN Brussels wake-up call

January 18, 2006

Ford revamps your job

January 17, 2006

Be fresh, ski better

January 11, 2006

Keep Oscar awake

"Viral Oscars" announced

December 22, 2005

The streakers game

Pimp your mobile

December 19, 2005

Virals of the year

December 15, 2005

FedEx viral: even an MBA can do it

You'll better use Google Maps...

December 12, 2005

Help Joe brushing his teeth