Adverblog: Viral marketing Archives

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

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March 11, 2010

The Apple Boy is looking for a job

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples:

(via Fer Barbella)

By: daniel // Permalink // Comment(s): (0)
Category(s): Miscellaneous, Oceania, South America, Viral marketing

March 10, 2010

Need a case study?

If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?

Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)

By: daniel // Permalink // Comment(s): (1)
Category(s): Advertising awards, Agencies & people, Viral marketing

March 08, 2010

BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

By: daniel // Permalink // Comment(s): (2)
Category(s): Automotive, Branding online, Everything else, Online video ads, Viral marketing

March 04, 2010

OK Go and their viral videos

Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".

These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:

Oh, and also featuring some making-of videos: 1, 2, 3 and 4

By: daniel // Permalink // Comment(s): (2)
Category(s): Branding online, Online video ads, Viral marketing

February 22, 2010

Nolan's cheddar

Is seriously strong... that was fun

By: daniel // Permalink // Comment(s): (1)
Category(s): Online video ads, Viral marketing

February 09, 2010

A touch of romance

If you don't take Valentine's day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.

By: martina // Permalink // Comment(s): (1)
Category(s): Advertainment, Viral marketing

January 29, 2010

Embrace Life

Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don't, made my day.

Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.

By: daniel // Permalink // Comment(s): (3)
Category(s): Europe, Social campaigns, Viral marketing

Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

By: daniel // Permalink // Comment(s): (0)
Category(s): Food and drinks, Integrated marketing, Multichannel campaigns, South America, Viral marketing

January 20, 2010

Agains AIDS, condom

"AIDES graffiti": great animation work against AIDS, promoting the use of condom. Maybe NSFW, but really cool, from TBWA Paris:

(via Creativity)

By: daniel // Permalink // Comment(s): (1)
Category(s): Online video ads, Viral marketing

January 14, 2010

Buy Cannes Lions Grand Prix

What an original one to look for a new job: Evegeniy Danilov, a russian copywriter is auctioning a Cannes Lion Grand Prix, to be paid in several monthly payments (his new salary)

The whole story here.

(via adland)

By: daniel // Permalink // Comment(s): (3)
Category(s): Agencies & people, Viral marketing

Hellicopter boyz

The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really "Otaku-targeted".

By: daniel // Permalink // Comment(s): (2)
Category(s): Asia, Online advertising, Viral marketing

January 13, 2010

Coke "Happiness Machine"

Good way to create some interest in a vending machine. Found it some kind of funny :)

By: daniel // Permalink // Comment(s): (1)
Category(s): Food and drinks, Viral marketing

RayBan again

For two years now, RayBan is looking for viral success with it's Never Hide Films. All of them weird, funny, bizar and/or shocking, and all low branded with just an integrated Never Hide note. Huge viral succes came for films like Guy catches sunglasses with his face, Cow gives birth to a dude and Super Chameleon. It didn't came for films like Human Zoo and The Kiss. But overall you can easily say RayBan is very successfull reaching a broad, worldwide online crowd spreading the Never Hide message.