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Interactive marketing and other great advertising ideas since 2003
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March 11, 2010
The Apple Boy is looking for a job

appleboy.jpg

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples:

(via Fer Barbella)

March 10, 2010
Need a case study?

If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?

Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)

March 08, 2010
BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

March 04, 2010
OK Go and their viral videos

Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".

These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:

Oh, and also featuring some making-of videos: 1, 2, 3 and 4

February 22, 2010
Nolan's cheddar

Is seriously strong... that was fun

February 09, 2010
A touch of romance

If you don't take Valentine's day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.

romance_novel01.jpg

January 29, 2010
Embrace Life

Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don't, made my day.

Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.

Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

January 20, 2010
Agains AIDS, condom

"AIDES graffiti": great animation work against AIDS, promoting the use of condom. Maybe NSFW, but really cool, from TBWA Paris:

(via Creativity)

January 14, 2010
Buy Cannes Lions Grand Prix

buycannesgp.jpg

What an original one to look for a new job: Evegeniy Danilov, a russian copywriter is auctioning a Cannes Lion Grand Prix, to be paid in several monthly payments (his new salary)

The whole story here.

(via adland)

Hellicopter boyz

The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really "Otaku-targeted".


January 13, 2010
Coke "Happiness Machine"

Good way to create some interest in a vending machine. Found it some kind of funny :)

RayBan again

For two years now, RayBan is looking for viral success with it's Never Hide Films. All of them weird, funny, bizar and/or shocking, and all low branded with just an integrated Never Hide note. Huge viral succes came for films like Guy catches sunglasses with his face, Cow gives birth to a dude and Super Chameleon. It didn't came for films like Human Zoo and The Kiss. But overall you can easily say RayBan is very successfull reaching a broad, worldwide online crowd spreading the Never Hide message.

Yesterday, film number 20 was released. This time it's a guy getting a RayBan tattoo.

January 07, 2010

Audi's suicide commercial

January 06, 2010

French art of loving

November 20, 2009

The sexy pilgrim

November 09, 2009

Samsung Mobile Explorers

November 05, 2009

KRINK MINI

October 24, 2009

Vodafone Symphonia

October 22, 2009

I killed a friend

October 12, 2009

Birds vs Humans Pt 2

September 15, 2009

Oops T-Mobile did it again

September 09, 2009

Audi: Electricity untamed

September 07, 2009

Need for Speed: Think fast, drive faster

August 25, 2009

J20 Mixed Up Session

August 21, 2009

Put Pocketing in the streets of London

August 19, 2009

The green viral

August 14, 2009

MSI X-Slim Series

Megawoosh, the biggest waterslide in the world

July 07, 2009

Heineken Walking Fridge 4

May 28, 2009

Ray-Ban yarn ball

May 21, 2009

Socceroos World Cup Qualifier Viral

May 04, 2009

Young Lions: just make an ad

Sometimes it's better to wear contact lenses

April 24, 2009

Heineken Walking Fridge (follow up)

April 16, 2009

Tweenbots

April 06, 2009

Branded flash mobs

March 26, 2009

Adidas House Party - Simpsons edition

March 25, 2009

Mini Clubman goes viral

March 12, 2009

The year the whole world went away

March 05, 2009

Amazing tricks by French Nike athletes

February 27, 2009

Bavaria spoofs Heineken walk-in-fridge

February 22, 2009

The day i became a pariah

February 11, 2009

Computer Tan

February 06, 2009

Heineken's user generated Walk In Fridge

February 05, 2009

My chocolate tastes better than your chocolate

January 22, 2009

MoneyBox Ubank Webisodes

January 16, 2009

These shoes are made for escaping

January 15, 2009

60 years of Puma

January 14, 2009

Durex balloon animals

January 13, 2009

A day in the life of a vagina

January 07, 2009

Never Hide in a cow

December 30, 2008

Jag Jeans

Screensavers Race

YouTube Doubler

December 29, 2008

A nice Christmas card

Party time

December 21, 2008

All I want for Xmas is you

December 15, 2008

Flemish Liberation Army Against Freedom

Simon's sister's dog

December 11, 2008

Buzz of the Week : French Mario Kart

November 26, 2008

Bruce Lee plays ping pong, own style, for Nokia

Pink is the new..

October 31, 2008

AC/DC rocks!

October 28, 2008

Have a virtual baby with VW

October 26, 2008

McCain, surrender!

October 24, 2008

Meet The Beckers

October 23, 2008

Ballad for David

October 20, 2008

Axe Dry France : Canadairman

October 16, 2008

Sony Bravia: Domino CIty

September 29, 2008

Poke your Sensible!

September 23, 2008

Wario Land - Shake it

September 17, 2008

So relaxed

September 15, 2008

The science of sexiness

August 28, 2008

Samsung Omnia : out of the box

August 22, 2008

Ikea, Wait until September

August 21, 2008

Woods can walk on water

July 30, 2008

The viral vinyl

July 03, 2008

Choose Your Path

June 12, 2008

When I Grow Up?

May 28, 2008

Kobe jumps

The Gruen Transfer

May 15, 2008

Bob Ross is back

May 13, 2008

Philips: The life of James

April 29, 2008

Nike: Take It To The Next Level

April 22, 2008

Greenpeace vs Unilever

March 25, 2008

Time to break up...

Test Your Breath online

March 13, 2008

Play With The City

March 12, 2008

Fila Vintage White Line

March 03, 2008

Bumllionaire

February 26, 2008

Old School Virals Return

January 31, 2008

Coca-Cola and the mystery of Ray

January 29, 2008

FIFA Street 3

January 28, 2008

Ultimate KitKat break

January 07, 2008

Ken touch this!

December 13, 2007

AOL News: Where are they now?

December 06, 2007

Viral Harvey Nichols

November 05, 2007

Non-Stop Fernando

November 01, 2007

Viral video showcase

October 23, 2007

ING Lion goes crazy

October 22, 2007

Virals for sports fans

October 17, 2007

Diesel's disco dance lessons

October 16, 2007

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 05, 2007

Bravia Bunnies

October 01, 2007

Dove launches Evolution follow-up

September 27, 2007

Sony's Play Doh teaser

September 12, 2007

Tom Tom hits the viral way

Tech and Sex

Naughty 2 nice

September 11, 2007

Dylan Messaging, very viral vintage

September 05, 2007

Be a Millionaire (at least online)

August 30, 2007

Dutch touch on Nike T90 campaign

August 26, 2007

Let's save Fermin

August 14, 2007

Sporting wants you

July 30, 2007

Office Olympics the Red Bull way

July 19, 2007

BMW, relearn to drive

July 18, 2007

Mentos + Carlsberg

June 27, 2007

You are the next...

June 25, 2007

She has your eyes...

June 23, 2007

The Shopping Boys

June 04, 2007

Coughs for thought

May 24, 2007

Batman advanced seeding

May 23, 2007

Sprite goes kite

March 20, 2007

Vigorsol Air Action viral

March 12, 2007

The "viral" dilemma

January 22, 2007

Heidies for successful living!

January 16, 2007

Fresh Footwork

December 12, 2006

Jacqmotte 's new Finest Selection

December 04, 2006

The Bulldog Hotel

November 30, 2006

British Airways, come fly with me

November 13, 2006

Product experiments: Nike and Blendtec

November 08, 2006

Schumi goes viral

November 06, 2006

Logitech and the webcam "secret"

November 03, 2006

Dutch election marketing

October 30, 2006

KLM Fly for Fortune, and for fun

Tiger, taste it in this life

October 17, 2006

Viral. Like no other.

September 25, 2006

Windows evolves communication

September 03, 2006

Zero alcohol, very viral

August 16, 2006

Snakes on the Internet

July 24, 2006

The viral videos business

July 07, 2006

Viral marketing against cancer

July 03, 2006

Are you lonesome tonight?

Lost: Cannes Gold Lion

June 22, 2006

Virgin Atlantic: How deep is your love?

June 02, 2006

Dutch Online Film Festival

May 31, 2006

Becel, no panic

May 29, 2006

Stop Holland: funny or silly?

Getting back money can be fun.

May 23, 2006

Hollands Secret Weapon

May 20, 2006

Yellow Pages, in case of need

May 18, 2006

BIC goes viral with the students

May 09, 2006

Missing Alvaro

May 05, 2006

Pjotro -The man with the musical suit

May 02, 2006

Cow parade ad spoofs Brokeback Moutain

Philips shaves you everywhere

April 19, 2006

Frozen pizza and viral marketing B2B

April 17, 2006

Yutaka Loves London

April 12, 2006

The milky viral

April 11, 2006

Wet T-Shirt contest

Viral Marketing Hall of Fame 2006

April 03, 2006

Freddy Krueger goes viral

April 02, 2006

Adidas Adicolor: a beautiful concept

Mr Branson just wants to have fun

March 27, 2006

Relentless virals ain't viral

March 24, 2006

Toyota Rav 4 and the War of the Roses

March 07, 2006

Volkswagen unpimps your ride

March 06, 2006

Honda scores 3m visits

March 05, 2006

Axe: The order of the Serpentine

March 02, 2006

Do you accept the kiss challenge?

February 21, 2006

The Ice Age is back (with a viral)

February 14, 2006

IKEA and the Swedish Chef

February 12, 2006

The KA boys

January 26, 2006

The SN Brussels wake-up call

January 18, 2006

Ford revamps your job

January 17, 2006

Be fresh, ski better

January 11, 2006

Keep Oscar awake

"Viral Oscars" announced

December 22, 2005

The streakers game

Pimp your mobile

December 19, 2005

Virals of the year

December 15, 2005

FedEx viral: even an MBA can do it

You'll better use Google Maps...

December 12, 2005

Help Joe brushing his teeth

December 11, 2005

Body building GrandMa

December 09, 2005

Entertainment Anytime

December 07, 2005

Happy Chrismahanukwanzakah!

November 28, 2005

The Holiday Office Olympics

Prince of Persia wannabes...

November 24, 2005

Greenpeace goes viral

November 22, 2005

A viral video for tall people

November 17, 2005

Durex: let the beast go :-)

November 03, 2005

Pioneer: Need more space?

American Pie 4: do it yourself sexy videos

Buzz marketing ideas Adidas football

November 02, 2005

Playboy goes viral

October 31, 2005

Polartec: shave your Yeti

October 27, 2005

Mobile viral needs Bluetooth

October 25, 2005

Wanna be a football star?

October 19, 2005

Sadomaso viral made in Italy

October 09, 2005

Home Improvisation spoofs DIY shows

October 04, 2005

Buzz marketing meets the law

September 28, 2005

Renault "viral" safety campaign

September 26, 2005

Another viral for Tim Burton

September 24, 2005

Yahoo! goes hard gay

September 22, 2005

Virgin Mobile and the Parental Enlightenment Kit

September 21, 2005

The Eurostar viral casting

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 13, 2005

Word-of-mouth for the new Renault Clio

September 09, 2005

A bloody viral...

September 08, 2005

Viral marketing for e-commerce

Lee Jeans, viral ideas for you career

September 07, 2005

Husbands for sale for Desperate Housewives

August 26, 2005

Nike, fresh Air Max viral videos

August 24, 2005

The Irish Job viral

August 12, 2005

Don't use animals in viral videos

August 11, 2005

The Ugly Duck virals

Renault Mégane viral video

August 10, 2005

Triomega: a viral marketing missed chance

August 08, 2005

3 UK kicks off mobile viral marketing effort

July 27, 2005

Viral marketing for holidaymakers

July 25, 2005

Billy the Finger promotes Virgin Mobile

Viral and advergame for Sunsilk Styling

July 19, 2005

Save the account!

July 12, 2005

Save Gerard!

July 11, 2005

Festival Buddy, smart viral idea for Virgin Express

July 05, 2005

Take a break with SN Brussels Airline

July 01, 2005

Air Action Vigorsol needs viral marketing lessons

June 30, 2005

Axe takes you to Ravenstoke

June 27, 2005

An iPod and a viral for Alfa 147

June 24, 2005

Not impressed by Hilton

June 06, 2005

The sexy Red Cross

May 26, 2005

The new Doctor Who in an advergame

May 23, 2005

Rexona for Men, fun and blogs

May 22, 2005

Singing frogs to promote Budweiser

May 20, 2005

Clerasil punishes the 2 idiots

May 19, 2005

Sony Ericsson presents "The Shame Academy"

Viral video for Audi

May 17, 2005

The Mazda "Car Wars"

May 16, 2005

Send a Sheep Mail

Store Wars: the Organic Rebellion!

Levi's makes life uncomplicated

May 10, 2005

A (copied) virtual bartender for Bavaria

Viral promotion for teen movie

May 09, 2005

Mobile coupons help viral marketing

May 05, 2005

A viral movie for BMW

May 04, 2005

The Peperami Noodles Army for Unilever

April 21, 2005

Political viral games in the UK

April 07, 2005

Fanta: Ice, Lemon and jokes

April 06, 2005

A viral video to look for an advertising idea

April 01, 2005

April Fool's Day on MSN Canada

March 16, 2005

Tickle the girl and discover Axe

March 15, 2005

SN Brussels Airlines creates your passion ad

March 09, 2005

Quick viral marketing links

February 28, 2005

A viral video for "Lost"

Atari pushes (too?) it hard

February 25, 2005

It's a Bagel Bonanza!

Welcome to Akuel City

MSN (tries) to go viral

February 24, 2005

Speedy Relief for Comic Relief

February 11, 2005

Nokia: the Snake Outbreak

Are looking for more cool interactive ideas? Check the archives


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