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Author Archives: Ana

All I Wantful for Christmas

on December 8, 2013 by Ana Comments

When it comes to personal recommendations tools online, they vary from boring through dreary to simply off. Wantful is the exception. It uses lifestyle data, combined with occasion and budget and spits out things that look like something I’d pick up myself for the person I know well. Check it out!

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How cool is Uber?

on December 8, 2013 by Ana Comments

When it comes to a lot amazing things, Uber delivers. This time around, it’s christmas trees. Uber, in partnership with Home Depot, will literally deliver a christmas tree at your doorstep. Doing something amazing for people is always a sure way to inspire app downloads, and to build awareness and brand affinity. Go Uber!

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Meaningful Brands Study

on December 8, 2013 by Ana Comments

Havas Media has recently released their longitudinal study on Meaningful Brands, where they assess the social responsibility, connection and the actual impact of most modern brands on human lives. The results are interesting, to say the least.

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Meet Shreddies, your possible best friend

on December 8, 2013 by Ana Comments

Innovation comes is all forms. Some of it, we’d rather not share. Similarly, we don’t want to share odors that are sometimes unavoidable. Enter Shreddies, an underwear innovation that uses the layer of carbon to mask odors from passing gas. Shreddies brands themselves as “healthcare underwear” and items are a bit pricey, but hey, it may be well worth it.

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PSFK’s Future of Retail

on December 8, 2013 by Ana Comments

PSFK published their annual “The Future of Retail” presentation. They covered everything from data-driven commerce to passive personalization. Well worth a read.

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A party to celebrate what you already own

on November 28, 2013 by Ana Comments

Patagoria remains consistent with its focus on sustainability. Thoroughly aligned with the values of its customers, Patagonia has already unleashed their Common Threads Initiative (an eBay program where Patagonia customers can sell their Patagonia stuff) and number of ads advising against conspicuous consumption.

This year, from Patagonia comes with Worn Wear initiative, launched just before the notorious Black Friday. The title of the campaign is “The Stories We Wear,” which is meant to remind us that clothes we already own become only more valuable with time, as they become part of the narrative of our life.

The campaign is taking place in 14 US cities (and at two places in New York City) and features a movie “Worn Wear,” a repair clinic, limited-edition beer, life music and food.

Sounds like a wonderful party.

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Meet FiLIP, your kid’s best friend

on November 28, 2013 by Ana Comments

FiLIP is a wearable smart locator and phone for kids. Kids can wear it on their wrist like a watch, and parents can know at EVERY CONCEIVABLE MINUTE where their kids are and send them text messages. The device is also equipped with five pre-set phone numbers for a kid to dial if the need arises.

In addition to real-time location information and text messaging, FiLIP sends notifications to parents if their kids leaves a designated safe zone, like playground. You can see more here and get one for your kid here.

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Saks Windows in your Inbox

on November 28, 2013 by Ana Comments

Saks Fifth Avenue came up with a quite smart idea. Famous for its holiday window displays, Saks decided to bring it to its customers everywhere (and not just in New York). The premium retail chain created a video of its holiday display launch, together with the countdown and products that you may want to browse while watching the video. The display is pretty impressive at moments, definitely worth a watch. The link to the video is here.

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Violet-Colored Hello Kitty Contact Lenses

on November 26, 2013 by Ana Comments

Violet-Colored Hello Kitty contacts made their cameo in Japan. They feature tiny hearts, too. Aside of being super-cute in a Japanese way, these lenses are an insanely amazing branding opportunity.

Get yours here.

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Search engine for hashtags

on November 26, 2013 by Ana Comments

This spiffy tool can come in quite handy on a few levels. First, it’s a great digital ethnography tool to see what people are saying about a brand across all social media destinations, what kind of content they are linking to it, and what’s the context of their mentions.

And second, it’s good ole fun, too.

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