Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Ana

Christmas Miracle, curtesy of WestJet

on December 15, 2013 by Ana Comments

Ah the Christmas magic. This beautiful stunt, pulled by WestJet, left many a passenger in tears, and the lucky winner who shared this video on Twitter with two free WestJet tickets. I love Christmas.

Follow me @andjelicaaa

Santa has a brand book, and it’s pretty rad

on December 13, 2013 by Ana Comments

… Just in case someone confused him with, say, Batman or Alan Ford or The Laughing Policeman. You can see the entire slideshare here, and it’s a pretty solid work. Many a planner will enjoy

Follow me @andjelicaaa

Have you heard? Christmas’ been cancelled.

on December 8, 2013 by Ana Comments

Greenpeace UK partnered with Mr. Carson from Downton Abbey to send us a message. Watch Mr. Carson as Santa, urging us to be nicer to our planet. The icecaps are melting, and Santa’s very home is in danger.

The only thing you need to do is to add your name to thousands of others who side with the Save the Arctic cause. Great awareness campaign!

Follow me @andjelicaaa

 

All I Wantful for Christmas

on December 8, 2013 by Ana Comments

When it comes to personal recommendations tools online, they vary from boring through dreary to simply off. Wantful is the exception. It uses lifestyle data, combined with occasion and budget and spits out things that look like something I’d pick up myself for the person I know well. Check it out!

Follow me @andjelicaaa

How cool is Uber?

on December 8, 2013 by Ana Comments

When it comes to a lot amazing things, Uber delivers. This time around, it’s christmas trees. Uber, in partnership with Home Depot, will literally deliver a christmas tree at your doorstep. Doing something amazing for people is always a sure way to inspire app downloads, and to build awareness and brand affinity. Go Uber!

Follow me @andjelicaaa

Meaningful Brands Study

on December 8, 2013 by Ana Comments

Havas Media has recently released their longitudinal study on Meaningful Brands, where they assess the social responsibility, connection and the actual impact of most modern brands on human lives. The results are interesting, to say the least.

Follow me @andjelicaaa

Meet Shreddies, your possible best friend

on December 8, 2013 by Ana Comments

Innovation comes is all forms. Some of it, we’d rather not share. Similarly, we don’t want to share odors that are sometimes unavoidable. Enter Shreddies, an underwear innovation that uses the layer of carbon to mask odors from passing gas. Shreddies brands themselves as “healthcare underwear” and items are a bit pricey, but hey, it may be well worth it.

Follow me @andjelicaaa

PSFK’s Future of Retail

on December 8, 2013 by Ana Comments

PSFK published their annual “The Future of Retail” presentation. They covered everything from data-driven commerce to passive personalization. Well worth a read.

Follow me @andjelicaaa

A party to celebrate what you already own

on November 28, 2013 by Ana Comments

Patagoria remains consistent with its focus on sustainability. Thoroughly aligned with the values of its customers, Patagonia has already unleashed their Common Threads Initiative (an eBay program where Patagonia customers can sell their Patagonia stuff) and number of ads advising against conspicuous consumption.

This year, from Patagonia comes with Worn Wear initiative, launched just before the notorious Black Friday. The title of the campaign is “The Stories We Wear,” which is meant to remind us that clothes we already own become only more valuable with time, as they become part of the narrative of our life.

The campaign is taking place in 14 US cities (and at two places in New York City) and features a movie “Worn Wear,” a repair clinic, limited-edition beer, life music and food.

Sounds like a wonderful party.

Follow me @andjelicaaa

File under:

Meet FiLIP, your kid’s best friend

on November 28, 2013 by Ana Comments

FiLIP is a wearable smart locator and phone for kids. Kids can wear it on their wrist like a watch, and parents can know at EVERY CONCEIVABLE MINUTE where their kids are and send them text messages. The device is also equipped with five pre-set phone numbers for a kid to dial if the need arises.

In addition to real-time location information and text messaging, FiLIP sends notifications to parents if their kids leaves a designated safe zone, like playground. You can see more here and get one for your kid here.

Follow me @andjelicaaa

File under:

Advertise here