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Author Archives: Ana

TOMS keeps caring

on November 18, 2013 by Ana Comments

TOMS, one of this world’s most socially responsible and generous brands, keeps giving back. It recently launched TOMS’ Marketplace, a platform for budding socially conscious entrepreneurs to sell their products. The products range from accessories to jewelry and sports equipment, and marketplace visitors can browse the selection by the cause the company supports, by the region of the world it helps, by brand (all brands come with their stories), or simply by product category. Pretty amazing example of brand innovation.

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Michael Kors loves Instagram

on November 18, 2013 by Ana Comments

Michael Kors loves Instagram so much that it became the first brand to advertise there. And Instagram loves it back. Barely a day and a half after debuting its sponsored pic (above), Kors’ Instagram account acquire about 34K new followers. After crunching some numbers, this means that a single sponsored post gained 16x more followers than a regular one.

This should be such a shocker, regarding the fact that sponsored posts are seen by people who do not already follow @michaelkorsĀ on Instagram so gaining followers is easier than exposing the already existing fan base to brand content, but there you have it.

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Victoria’s Secret Angels get 3-D wings

on November 17, 2013 by Ana Comments

Victoria’s Secret Angels are going to be sporting some very unique, very pretty angel wings. VS, Swarovski and Shapeways (3D printing marketplace) partnered for the much-anticipated VS show on December 10th and created a series of angel wings that fit perfectly to each model that’s going to be wearing them. Swarovski was of course in charge of the glitter.

Google Outside

on November 12, 2013 by Ana Comments

Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.

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AirBnB Open

on November 12, 2013 by Ana Comments

Welcome the latest innovation from AirBnB: a global hosted event from the company’s SF headquarters that’s going to be streamed live online on AirBnB site. (AirBnB is smart enough not to host this event on its Facebook page or, god forbid, a minisite).

The reason for celebration? Hospitality of AirBnB members. Scheduled for November 12th at 10am PST, the live event promises secrets to share, including a new product for hosts.

So far, 8787 people have RSVP-ed, and you can make your reservation here.

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Want a Cannes Lion? No problem, just print one.

on November 11, 2013 by Ana Comments

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To promote a local awards show, Canadian agency Rethink, used 3D printing to fill their offices with top advertising awards, like Cannes Lions and One Show’s Pencils.

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Tokyo, Italy

on November 11, 2013 by Ana Comments

Italy is famous for many things, but a high-speed Internet isn’t one of them. To believe that fast Internet is possible in Italy, it may actually need imagining that you are somewhere else.

And that’s precisely what Fastweb, Italian telecom company has done. To show how their speedy broadband compares to that of Tokyo, it turned the entire Milan train stop into Tokyo’s Shibuya.

In this elaborate stunt, the station became equipped with everything from Japanese newspaper kiosks, teenagers and screens streaming Japanese programming.

The shock of Italians stepping out of train into this faux-Shibuya is probably going to commensurate with their surprise of having the faster web.

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If you ever wondered what a real-life instagram photo would look like

on November 11, 2013 by Ana Comments

In other Instagram news, a Brazilian artist placed transparent filters, not unlike those that Instagram uses (think EarlyBird or Hefe), at London’s most popular tourist destinations. People can take photos through them.

Or, they can just use Instagram.

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Art’s new frontier, brought to you by a tech start-up

on November 11, 2013 by Ana Comments

Make no mistake, this invention couldn’t have easily emerged anywhere but in China.

For some years now, it’s been widely known that Chinese painters are excellent in creating reproductions of paintings. They are incredibly meticulous and work fast. There’s an entire industry created around this speed and meticulousness.

But now, the digital and physical world collided and expanded the definition of what a coveted object of a reproduction may be. Would you like that Instagram photo you are so proud turned into an oil painting? No problem, Pixelist can do that.

Read more…

Mobile is eating the world

on November 11, 2013 by Ana Comments

I am not sure I’d phrase it this way, but this presentation is full of quite useful data. Many a planner will find it relevant for their next presentation. Enjoy.

Source: Mobile is eating the world

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