Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Ana

Multi-Pass may soon be coming to your town

on November 25, 2013 by Ana Comments

Or, more precisely, in 2015. Multi-pass is the latest in the trend towards end user consolidation of services. From travel (Kayak) to banking (Coin), innovation revolves around aggregating multiple information streams into a sleek, clean, easy-to-use interface on the user end. In its best form, we are talking about reduction of complication, while keeping complexity of the system intact.

The idea behind Multi-pass is to fold in one single ticket your train, metro, bus, car parking and possibly air passes (think the Fifth Element situation). Everything that has to do with moving a person from point A to point B now is in a single ticket. The secret is in e-ink screen, that displays barcodes for relevant transportation operators to scan and let you go through.

Let’s just enjoy this idea for a moment before starting to think about all the challenges for privacy it brings.

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The ultimate dream-comes-true-for-lazy-people-like-me app: Create recipes of the food that you already have

on November 25, 2013 by Ana Comments

This app is pretty smart, and it comes from the “how to make people’s lives better in a way that makes sense and that doesn’t make them consume more stuff” department. Su Chef is an app that helps random/busy/untalented/uninterested food shoppers combine the random food they just purchased into something non-random, a.k.a. a meal.

At the core of the app is the filtering mechanism that scouts through millions of recipes by criteria of the available food, allergies that one may have, or a key ingredient. As always, systemic serendipity leads to learning, so I wouldn’t be surprised if the app gets to unlock some kitchen creativity even among the most disinterested users.

Get your Su Chef here.

 

 

Place Pins, for those who are into that

on November 24, 2013 by Ana Comments

In other travel industry news, Pinterest decided that it’s time for geo-locating its pinboards. It works like this: with newly launched “place pins,” users can create boards around a specific location and add pins to them. Pins can include a map, photos, info, and whatever else a user decides it’s relevant. This is quite a nice addition to users’ online planning process, where quest for inspiration and location-related information beats all other steps in the funnel.

More interesting to me, however, are the partnership opportunities that place pins offer. As of now, Pinterest banded up with Foursquare to use its API (Foursuare allows users lists and also shows them on the map, but information is limited to photos and reviews) and Mapbox, which provided the maps.

In the works are partnerships with Disney, BBC Travel, Conde Nast Traveler and the load of other travel-related publications and hotels. Four Seasons, for example, has pulled its Foursquare reviews and photos and turned them into place pins for its “Gastronomic Travel” board. You can check it out here. Conde Nast traveler, on the other hand, pulls info directly from its magazine for its “Top 100 Hotels in the World” list.

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Look Up, by British Airways

on November 24, 2013 by Ana Comments

No matter how you call it, contextual or responsive or real-time, this idea is pretty fun. British Airways placed interactive billboards all around Piccadilly Circle with the intent that every time a BA plane flies over, a boy on the billboard will point to it. The billboards are enabled by “surveillance technology” which can accurately pinpoint the location of the plane.

Simple and entertaining, by Oglivy Group UK.

 

TOMS keeps caring

on November 18, 2013 by Ana Comments

TOMS, one of this world’s most socially responsible and generous brands, keeps giving back. It recently launched TOMS’ Marketplace, a platform for budding socially conscious entrepreneurs to sell their products. The products range from accessories to jewelry and sports equipment, and marketplace visitors can browse the selection by the cause the company supports, by the region of the world it helps, by brand (all brands come with their stories), or simply by product category. Pretty amazing example of brand innovation.

Follow me @andjelicaaa

 

Michael Kors loves Instagram

on November 18, 2013 by Ana Comments

Michael Kors loves Instagram so much that it became the first brand to advertise there. And Instagram loves it back. Barely a day and a half after debuting its sponsored pic (above), Kors’ Instagram account acquire about 34K new followers. After crunching some numbers, this means that a single sponsored post gained 16x more followers than a regular one.

This should be such a shocker, regarding the fact that sponsored posts are seen by people who do not already follow @michaelkorsĀ on Instagram so gaining followers is easier than exposing the already existing fan base to brand content, but there you have it.

Follow me @andjelicaaa

Victoria’s Secret Angels get 3-D wings

on November 17, 2013 by Ana Comments

Victoria’s Secret Angels are going to be sporting some very unique, very pretty angel wings. VS, Swarovski and Shapeways (3D printing marketplace) partnered for the much-anticipated VS show on December 10th and created a series of angel wings that fit perfectly to each model that’s going to be wearing them. Swarovski was of course in charge of the glitter.

Google Outside

on November 12, 2013 by Ana Comments

Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.

Follow me @andjelicaaa

AirBnB Open

on November 12, 2013 by Ana Comments

Welcome the latest innovation from AirBnB: a global hosted event from the company’s SF headquarters that’s going to be streamed live online on AirBnB site. (AirBnB is smart enough not to host this event on its Facebook page or, god forbid, a minisite).

The reason for celebration? Hospitality of AirBnB members. Scheduled for November 12th at 10am PST, the live event promises secrets to share, including a new product for hosts.

So far, 8787 people have RSVP-ed, and you can make your reservation here.

Follow me @andjelicaaa

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Want a Cannes Lion? No problem, just print one.

on November 11, 2013 by Ana Comments

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To promote a local awards show, Canadian agency Rethink, used 3D printing to fill their offices with top advertising awards, like Cannes Lions and One Show’s Pencils.

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