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Author Archives: Ana

Google Outside

on November 12, 2013 by Ana Comments

Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.

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AirBnB Open

on November 12, 2013 by Ana Comments

Welcome the latest innovation from AirBnB: a global hosted event from the company’s SF headquarters that’s going to be streamed live online on AirBnB site. (AirBnB is smart enough not to host this event on its Facebook page or, god forbid, a minisite).

The reason for celebration? Hospitality of AirBnB members. Scheduled for November 12th at 10am PST, the live event promises secrets to share, including a new product for hosts.

So far, 8787 people have RSVP-ed, and you can make your reservation here.

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Want a Cannes Lion? No problem, just print one.

on November 11, 2013 by Ana Comments

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To promote a local awards show, Canadian agency Rethink, used 3D printing to fill their offices with top advertising awards, like Cannes Lions and One Show’s Pencils.

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Tokyo, Italy

on November 11, 2013 by Ana Comments

Italy is famous for many things, but a high-speed Internet isn’t one of them. To believe that fast Internet is possible in Italy, it may actually need imagining that you are somewhere else.

And that’s precisely what Fastweb, Italian telecom company has done. To show how their speedy broadband compares to that of Tokyo, it turned the entire Milan train stop into Tokyo’s Shibuya.

In this elaborate stunt, the station became equipped with everything from Japanese newspaper kiosks, teenagers and screens streaming Japanese programming.

The shock of Italians stepping out of train into this faux-Shibuya is probably going to commensurate with their surprise of having the faster web.

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If you ever wondered what a real-life instagram photo would look like

on November 11, 2013 by Ana Comments

In other Instagram news, a Brazilian artist placed transparent filters, not unlike those that Instagram uses (think EarlyBird or Hefe), at London’s most popular tourist destinations. People can take photos through them.

Or, they can just use Instagram.

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Art’s new frontier, brought to you by a tech start-up

on November 11, 2013 by Ana Comments

Make no mistake, this invention couldn’t have easily emerged anywhere but in China.

For some years now, it’s been widely known that Chinese painters are excellent in creating reproductions of paintings. They are incredibly meticulous and work fast. There’s an entire industry created around this speed and meticulousness.

But now, the digital and physical world collided and expanded the definition of what a coveted object of a reproduction may be. Would you like that Instagram photo you are so proud turned into an oil painting? No problem, Pixelist can do that.

Read more…

Mobile is eating the world

on November 11, 2013 by Ana Comments

I am not sure I’d phrase it this way, but this presentation is full of quite useful data. Many a planner will find it relevant for their next presentation. Enjoy.

Source: Mobile is eating the world

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Kittens!!

on November 4, 2013 by Ana Comments

I Can Haz UberKITTENS is a pretty amazing idea on so many levels. To celebrate National Cat Day (and to drive awareness and downloads of its app, cough cough), Uber partnered with Cheezburger site to deliver kittens to your doorstep. For 15 minutes, the kittens are yours to cuddle and play with. Then off the Uber driver goes to the next destination.

A pretty neat idea that benefits both the Uber, as it promotes its service, and for Cheezburger network, an online content platform that entered the Internet Hall of Fame for its cat memes of unlimited variety.

The promo was priced at $20 and the money was donated to NYC, SF and Seattle’s animal shelters. The kittens were also available for adoption, if you were feeling inspired.

Smart & business savvy PR stunt.

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be smarter or, at least, more interesting in your online advertising

on November 3, 2013 by Ana Comments

An ad made an unexpected turn on the Wired site. It announced Wired partnering with Absolut to sponsor #TransformToday, a contest where Wired readers are invited to submit their dream text project for a chance to work on it with the “WIRED Insider.” Nothing new, surely, but what is Absolut doing there? (buying advertising, per usual). Still, brands can take cue: there are a lot of worthwhile causes and a lot of ways to make people’s lives better, and if a brand’s spending money on advertising, might as well chip in on a meaningful initiative.

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The role of creatives in Sharing Economy

on October 28, 2013 by Ana Comments

The role of advertising creatives may change quite a lot, and quite soon. With sharing economy churning out success stories like AirBnB, Uber, Rent My Ride or Asos Marketplace, the creative challenge is going to revolve less around the needs and habits of individual consumer and more around creating something for groups that create new value out of existing resources. The new creative tasks can be coming up with an infrastucture, motivation, and reward for sharing, collaborating or contributing. The interesting part? Designing for the social dynamics revolving around abundant supply, unmet demand and the possible links between the two.

Source: The Sharing Economy: Where Creatives Should Be

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