Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Ana

Who stole my ads?!?

on February 23, 2014 by Ana Comments

I love both this idea and somewhat unexpected consequences of its execution. In her art project, Paris artist replaced all the outdoor advertising from selected Parisian streets with the work of classical art. Often, we are all too acutely aware of the environmental “noise” that billboards screaming at us create: “buy this to be beautiful!”, “buy this to be successful!”, “buy this to be rich!” It turns out that classical art pieces  have the exactly opposite effect: they are calming, beautiful, and make the city dwelling experience more elevated. Something for advertisers to think about.

We’ve seen something similar already happening last year in the UK where 22,000 of billboards were overtaken by artworks as part of the “Art Everywhere” project.

The only downside of the ideas like this is that passer-bys are to habituated to screaming commercial images that they stopped to react to the art ones as well.

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Steve Jobs to appear on the USPS stamp

on February 23, 2014 by Ana Comments

The rumor is that collectible stamps with Steve Jobs face are scheduled for 2015. This is pretty neat news but there’s more to it, as Anil Dash put it: “It’s great that they’re putting Steve Jobs on a postage stamp. Next they should honor him by putting his face on a CD player & a Blackberry.” True.

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Wearable technology database you have been waiting for

on February 17, 2014 by Ana Comments

This is an amazing, amazing resource. It’s basically a compilation of all possible wearable devices, by the area of body and the function these devices perform. It is incredibly easy to navigate and incredibly useful for your next brainstorm. Now, extending your brand thinking to products and services has become slightly easier. Credits go to @bud_caddell for discovering this gem. You can see the full list of wearable tech devices at the bottom of the site.

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A really, really long list of things that iPhone replaced

on February 17, 2014 by Ana Comments

The list is really long, so let’s begin: iPhone 4S incorporated the crazy amount of capabilities previously provided by other technologies/devices:

- 50 pounds of books (via Kindle, iBooks)

- Kindle e-reader

- Daily newspaper

- Digital camera

- Holga film camera (via Instagram, ToyCamera app)

- Pocket foreign language dictionaries

- Scanner (via Genius Scan)

- Bank ATMs (via USAA’s app, which allows deposits via snapshot)

- GPS device

- Road maps / printouts from Mapquest and Google Maps

- Reporter’s notebook (I find tapping out notes isn’t any slower than writing them)

- Voice recorder

- Handwritten grocery lists (via DropBox-syncing Plaintext)

- Nintendo DS

- iPod

- Radio (via NPR app / Hype Machine / iTunes / Spotify / Pandora)

- Paper comics (via Comixology)

- Set-top box remote (via the Roku app)

- Paper receipt file (via EZ receipts)

From this article.

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IKEA Wonderful Everyday: Romantic, Meaningful, Sustainable

on February 16, 2014 by Ana Comments

This IKEA campaign is beautiful. It’s called “the Wonderful Everyday” and it’s running in UK and Ireland. TV spots depict IKEA LED lighting illuminating a dark forest, and are aimed at promoting IKEA’s focus on sustainability. LED lightbulbs are energy efficient and last way longer than regular lightbulbs.

Credits for creating this lovely campaign go to Mother London.

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A must read: Branding potential of the most popular mobile apps

on February 16, 2014 by Ana Comments

There is a recurring joke among early adopters of ever-new mobile apps about how unsavvy most brands are when building their presence on apps like Vine, Snapchat or Secret. This attitude comes from the belief that most apps are thoroughly brand-unfriendly. But is that really so? As with everything else, however, brand behavior on new mobile apps needs to feel organic to the medium. Do not interrupt, be useful is a good first rule of thumb. Via Adweek.

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20 Challengers to Watch in 2014

on February 16, 2014 by Ana Comments

Eat Big Fish put together a great compilation of 20 challengers to watch in the next 12 months (well, 11 months). The things they picked out are very relevant, ranging from Warby Parker to Sonos to Jawbone and Netflix, and both planners and creatives among you will enjoy it.

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Are you icon-lover? A great compilation of icons for responsive designs

on February 16, 2014 by Ana Comments

If you are a web designer, a responsive designer or just plain old ad creative in need of great icons to use, this compilation is for you. Check it out!

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Find love through your Instagram account

on February 16, 2014 by Ana Comments

Glimpse is a new dating app that offers, well, a glimpse into the interests, passions and loves of Instagram users. Based on this information – a.k.a. photos that a user has posted – Glimpse finds a romantic match for them. If you love photos of bridges, city scenes, and details, out there just may be someone for you who loves the same things. Glimpse allows you two to connect and start chatting. The idea is pretty good, as we express ourselves the best when we are not trying to intentionally do so. Dating profiles are artificial environments where our personalities can’t really flow freely. Glimpse is a aimed at solving that by both turning content into a medium of self expressions (my interest are who I am) and into the social object (something to talk about). Try out Glimpse here.

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Last minute Valentine’s Day gifts, thanks to this app

on February 14, 2014 by Ana Comments

If you happened to have forgotten a gift for your V-day date, do not despair. Wedding search and shopping destination partnered up with on-demand delivery app WunWun to bring gifts to your sweetheart’s door, that is if you live in Manhattan or Brooklyn. It’s actually pretty handy, as the partnership offers plethora of gifts to indulge in, like chocolates, champagne, nail polish, spa treatments, necklaces and rings, depending how much you want to splurge on.

Retail brands seem to have become quite savvy when it comes to last-minute delivery of goodies. Additional bonus is that this is an excellent example of meaningful brand partnerships. Happy Valentine’s Day!

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