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Author Archives: Ana

LEGO ads come to TV. Like, ads with LEGO people in them.

on February 13, 2014 by Ana Comments

British ITV ran the first ever Lego ad. Ad with Lego people in it. The stunt features remakes of commercials depicting Lenny Henry and BT’s roommates, and is meant to promote Warner Bros upcoming release of “The Lego Movie.” Lego ads (which are all recreations of ads currently running on ITV) were featured during this past Sunday’s Dancing on Ice half-time advertising break.

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Me, myselfie and I

on February 13, 2014 by Ana Comments

If rear-facing camera on smartphones was a technology that enabled the explosion of the selfie, then 3D printing is technology that is potentially behind the revolution in our relationship with ourselves.

We have Shapify.me to thank for this. The service uses motion sensors in a Microsoft Kinect to scan the body of a person interested in having his/her own statue. Once 3D scan is complete, and the customer chooses the version they like most, Shapify sends the scan to a 3D printing company Sculpteo, which is responsible for turning the scan into a statue. In a matter of days, happy newlyweds or someone with immense love of themselfies can have another object to adorn their home (or office desk). Best of all, you can finally print that imaginary boyfriend of yours in full size!

Once 3D cameras come to our smartphones, this will become a routine. I need to set a room in my apartment for all statues of me me me throughout life. It’s going to be awesome!

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On the road with Jack Kerouac and Google Maps

on February 13, 2014 by Ana Comments

I wonder if today’s adolescents will get to know Jack Kerouac’s legendary novel through Google Maps first. Because, it’s possible.

Coming from an industrious German college student student, the “On the Road” project compiles all the roads, geographic stops and locations mentioned in the book and connects them in a single Google map, so adventurers everywhere can simply embark on a trip. It will take them around 272 hours and they will cover about 17,527 miles. Sounds like fun.

If this is something that strikes your fancy, you can download the e-Book for free here.

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Website of the day: What the f%^&* is my brief?

on February 12, 2014 by Ana Comments

Planners can take a joke, right? Because, this entire site is dedicated to their gems. Enjoy.

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Worst client comments turned into posters

on February 12, 2014 by Ana Comments

If you smile at this, it means that you work in advertising. We’ve all been there, eh?

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In Russia, online shopping comes with a human touch. Literally.

on February 12, 2014 by Ana Comments

Lamoda is Russian retailer that employes curriers who double as style consultants. It’s actually pretty smart: because of Russian unreliable postal service, the currier option works great – and because we are dealing with fashion-obsessed consumers, style advice is a must. Customers can pick and choose which items from their order they would like to keep, and which ones they don’t like anymore, and pay on the spot. Of course, in the US and most of other countries this is all automated, but sometimes it’s nice to add a human touch – out of necessity or choice, it doesn’t matter.

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On-Demand Beauty Service? Sure, why not?

on February 12, 2014 by Ana Comments

One more thing from “order it and it will be at your door in no time” department. Vensette is the new app that lets you select beauty and hair stylists that are just right for you, and then, next thing you know, they are at your door. This is not particularly amazingly new, as a lot of stylists do come to one’s home, but I suppose the process got sped up and quite automated by an app. Vensette also claims that they control the entire experience, matching you with the right stylist for your needs (and not just some random available freelancer), and that they control the quality of service. Well, that’s a nice touch.

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Tinder for Clothes? I am scared.

on February 11, 2014 by Ana Comments

Moda Operandi is something of a digital fashion forerunner. First, it allowed its customers to shop runaway items only days after the show. Now, it takes it up a notch, with its new mobile app that allows fashion-obsessed to “yay” or “nay” the runaway looks in real time. Once the “yay” looks become available for sale couple of days later, you are of course first to know. This is a great example of entertainment, game mechanics, content and commerce, all in one. Good job, Moda.

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Labor of love gets rewarded by your love: send a message to the person who made your food

on February 11, 2014 by Ana Comments

Oh god. This is probably the last thing that already overstimulated Brooklyn moms need: the ability to message the farmers that harvested the ingredients of their carefully selected, uber-organic meal. Yet, that’s what they have, thanks to Cisse Trading Co. The company prints QR codes on its chocolate deserts and cocoa drinks that allow customers to post a note to farmers whose labor created the ingredients. Once users scan the QR code, they are taken to the company’s Facebook page where they can leave a note for the wonderful farmers that provided for us.

While this is personally a bit of an overkill for me, I can totally see giants like Kraft jumping on this trend. After all, brands are all about sustainability and transparency these days, might as well work really good for them. Add this to your branding playbook.

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Citizen M is good for you

on February 11, 2014 by Ana Comments

Forget about Mr. and Mrs. Smith. Citizen M is everything you need in terms of luxury lodging. Aside of incredibly straightforward home page (no silly photos of happy couples lounging at the beach at sunset), Citizen M offers accessible luxury that’s literally downsized. How does this happen? Based on the insight that frequent travelers, like professionals, globetrotters, weekenders, fashion-obsessed and “affair-havers” (in CitizenM’s own words, not mine!) look for luxury but not necessarily for space, this expanding hotel chain created tiny rooms packed with everything that defines the experience of a luxury hotel. The rooms are really, really tiny, though. I know that NewYorkers won’t mind.

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