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Author Archives: Ana

On-Demand Beauty Service? Sure, why not?

on February 12, 2014 by Ana Comments

One more thing from “order it and it will be at your door in no time” department. Vensette is the new app that lets you select beauty and hair stylists that are just right for you, and then, next thing you know, they are at your door. This is not particularly amazingly new, as a lot of stylists do come to one’s home, but I suppose the process got sped up and quite automated by an app. Vensette also claims that they control the entire experience, matching you with the right stylist for your needs (and not just some random available freelancer), and that they control the quality of service. Well, that’s a nice touch.

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Tinder for Clothes? I am scared.

on February 11, 2014 by Ana Comments

Moda Operandi is something of a digital fashion forerunner. First, it allowed its customers to shop runaway items only days after the show. Now, it takes it up a notch, with its new mobile app that allows fashion-obsessed to “yay” or “nay” the runaway looks in real time. Once the “yay” looks become available for sale couple of days later, you are of course first to know. This is a great example of entertainment, game mechanics, content and commerce, all in one. Good job, Moda.

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Labor of love gets rewarded by your love: send a message to the person who made your food

on February 11, 2014 by Ana Comments

Oh god. This is probably the last thing that already overstimulated Brooklyn moms need: the ability to message the farmers that harvested the ingredients of their carefully selected, uber-organic meal. Yet, that’s what they have, thanks to Cisse Trading Co. The company prints QR codes on its chocolate deserts and cocoa drinks that allow customers to post a note to farmers whose labor created the ingredients. Once users scan the QR code, they are taken to the company’s Facebook page where they can leave a note for the wonderful farmers that provided for us.

While this is personally a bit of an overkill for me, I can totally see giants like Kraft jumping on this trend. After all, brands are all about sustainability and transparency these days, might as well work really good for them. Add this to your branding playbook.

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Citizen M is good for you

on February 11, 2014 by Ana Comments

Forget about Mr. and Mrs. Smith. Citizen M is everything you need in terms of luxury lodging. Aside of incredibly straightforward home page (no silly photos of happy couples lounging at the beach at sunset), Citizen M offers accessible luxury that’s literally downsized. How does this happen? Based on the insight that frequent travelers, like professionals, globetrotters, weekenders, fashion-obsessed and “affair-havers” (in CitizenM’s own words, not mine!) look for luxury but not necessarily for space, this expanding hotel chain created tiny rooms packed with everything that defines the experience of a luxury hotel. The rooms are really, really tiny, though. I know that NewYorkers won’t mind.

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The new, incredibly safe world of online dating

on February 11, 2014 by Ana Comments

Thanks to the Jess Meet Ken site, the chances that you’ll have a really bad online date are significantly diminished. Just like your friends would, female users of the site “introduce” others to their male friends they used to date. This tiny bit of information has proven to be incredibly popular among the ladies, who’d rather save their time and energy for someone who has proven to be a good fit. Good fit = good time.

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Discover that your neighbor is an excellent cook

on February 11, 2014 by Ana Comments

How cool of an idea is this? Cooked up by three Londoners, Eatro is a crowdsourced service that allows ordering from neighbors. Eatro basically zoomed-in on an unmet demand of busy people living in big cities: their desire for a good, home-cooked meal. Then it built a business around it (Eatro charges chefs 12%). This idea can totally be a winner.

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DIY Cola, anyone?

on February 11, 2014 by Ana Comments

On the heels of Soda Stream, Coca-Cola decided that it’s time to let go of its magic formula (well, not really) and allow people to make Coke at home. Or something very similar to it.

There’s of course concern that people making sodas at home will undermine sales of Colas outside of the above mentioned homes, but so far this haven’t happened in the coffee industry. People are buying their coffees-on-the-go like crazy. Just look at Starbucks.

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The easiest way to lift your spirits

on February 11, 2014 by Ana Comments

Minibar is the new on-demand alcohol service, described creatively as “the easiest way to lift your spirits.” There may be some truth to it. After signing up, users are prompted to enter their zipcode and their favorite drink, and to sit back and relax. In just under an hour, they can expect their delivery. This app is perfect for parties that run out of booze, whimsical drinking, or sudden and unexpected cravings. The only remaining question is: would such an easy access make us to drink more? (Probably.) To test this hypothesis, download you Minibar app here.

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World’s Shortest Cooking Show, on Instagram now

on February 11, 2014 by Ana Comments

Welcome the world’s first Instagram cooking show. The fact that it’s on Instagram also makes it the world’s shortest cooking show, going on for just about 15 seconds. The name is “Fish Tales” and if you are into cooking fish with extremely speedy expert guidance, this is something for you. If you are a brand, this is something for you, too – I can easily imagine all the Krafts of the world jumping on the quick recipes trend.

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The only website you need to know about today: Is Winter F%^&* Over?

on February 5, 2014 by Ana Comments

Forget about the Groundhog Day. The “Is Winter F%^&* Over” site, created by Digiday, tells you everything you need to know about the change of seasons – all in words of Twitter. The site crawls Twitter looking for disgruntled comments about winter, and aggregates the sentiment into a simple answer. So far, Wednesday February 5th, got a consistent “No.”

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