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Tag archives: automotive ads

Automotive ads on auto websites increase purchase intent

on June 20, 2005 by Martina Comments

Automotive brands wanting to affect the purchase intent need to advertise on car sites which proved to be much more effective than business, news and sports Web sites. This is what comes out from a research conducted by Dynamic Logic, which evaluated the effectiveness of online campaigns in the automotive industry. For what concerns the “branding effect” all sites bring almost the same results.

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