Automotive brands wanting to affect the purchase intent need to advertise on car sites which proved to be much more effective than business, news and sports Web sites. This is what comes out from a research conducted by Dynamic Logic, which evaluated the effectiveness of online campaigns in the automotive industry. For what concerns the “branding effect” all sites bring almost the same results.
Dynamic Logic has released the first part of its annual AdReaction Study, measures consumers’ perceptions towards advertising. Consumers feel the “appropriate” number of ads that appear over Web content, such as pop-ups, out-of-frame and floating ads, on the pages they are browsing is 2 per hour on average. A full summary and comment on the study is available on iMediaConnection.
After winning a contract with Media Contacts, Dynamic Logic Europe will expand its business by taking care of clients such as Orange, Expedia, Airbus and Intel. Its technology and methodology, again, will be used to measure the brand effectiveness of online campaigns. I think I’ll send them my cv…
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