Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: european championship 2004

MMS’ for football fans

on May 12, 2004 by Martina Comments

German football fans can download the pictures (as MMS) of their favourite players directly to their mobile. The initiative, which runs a few weeks before the European Football Championship, is developed by MindMatics and sponsored by Ferrero’s snacks, Duplo and Hanuta. As Net Tribune (in German) reports, users find in the snacks a collectible sticker with a the short code that allows them to request, with a premium rate SMS, the MMS picture of the player. A series of 28 players and trainers is available. The service costs 0,99 euro per picture.

File under: , , ,

Advertise here