Electronic Arts has launched a viral campaign to promote its Fifa 2006 videogame. Users have the chance to personalize a 45-seconds film becoming a football striker in their favourite team. As Bloc Media explains on its site the personalised Flash interactive utilises a comprehensive database containing every team from every country and league in FIFA. This is my performance has striker for my hometown team Triestina. Of course at the end of the path you have a tell-a-friend call to action.
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