Digital advertising and marketing: only the best ideas worldwide, since 2003

Stop Holland: funny or silly?

on May 29, 2006 by Martina Comments

Don’t let this nightmare become reality. Don’t let Holland win the World Cup final against Germany. Electronic Arts has put online a controversial (and therefore viral) advertainment website to promote its Fifa World Cup videogame. The idea of Jung Von Matt is to allow Germans to make fun of Dutch people and incidentally discover the new videogame. The mini-site offers the chance to submit user generated choirs against the Orange team, as well as to send condolences messages to the Dutch football fans.

Wanna be a football star?

on October 25, 2005 by Martina Comments

Electronic Arts has launched a viral campaign to promote its Fifa 2006 videogame. Users have the chance to personalize a 45-seconds film becoming a football striker in their favourite team. As Bloc Media explains on its site the personalised Flash interactive utilises a comprehensive database containing every team from every country and league in FIFA. This is my performance has striker for my hometown team Triestina. Of course at the end of the path you have a tell-a-friend call to action.

Adverblog