This commercial was meant to air on Dutch television, but was not approved by the Hyundai board. Supposedly it was then allowed to run as a ‘web only’ ad. It’s pretty funny and a little scary. Nice execution from an unusual insight. Read more…
Hyundai has launched a new website to promote its Genesis model. I haven’t found anything particularly fancy nor innovative (even if there is Goodby, Silverstein & Partners behind it), but still there are some details that make it a site worth having a look at.
For example, I like the mechanism to spin around the car on the homepage and to navigate the interiors looking for the hotspots to further explore the contents. Also, I liked the section that shows the car completely disassembled, which reminds me of a Honda Ad Cog played in reverse mode.
I’m not sure since when this website is live, but it delivers an immersive interactive experience (around Hyundai), so I post it anyway, even if I realize the Think About It campaign actually started last September. The site is rather heavy (so you’ll better shut down all other browser windows while you experience it) but offers a lot of content to discover, watch and interact with.
If you look at the menu of the bottom you will be able to preview the kind of experience you will get from each element of the site. One of my favourite is surely “Save the egg” where you are challenged to build a safety system to protect an egg that is falling from the sky.
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