Following the success of Nokia Game, on September 19th Nokia will introduce a new interactive adventure, Nokia 20Lives (the site doesn’t work yet), combining the online and mobile experience in a unique challenge. Nokia 20Lives uses video and animated images on the Internet, as well as SMS, email and voice messages to share information with the players. During the game players have a chance to win a mobile phone or compete for the grand prizes, such as helicopter ride, spa weekend or trip to a Formula 1 weekend in Monaco, related to the lives of the 20 characters. To take part in Nokia 20Lives, participants need to have access to the Internet, an e-mail address, and a mobile phone with the capacity to receive short messages. Nokia 20Lives is open to all mobile phone users over the age of 16 in the 21 participating countries, and there is no participation fee. Registration for Nokia 20Lives opens on August 29, 2005 at www.nokia.com/20Lives/, and players can register during the game until October 11. Nokia 20Lives will kick off on September 19 and it will be played until October 13, covering 21 European countries in 11 languages. [news via Darla Mack]
Nokia is promoting its 3230 model in Italy with an online marketing effort together with Lycos. The Lycos chat (which counts on 800.000 registered users) will be personalised with the Nokia’s brand, and will promote in particular the “Street Stuff” tour which will present the 3230 smartphone around the country. Rich media ads and leaderboards as well as email marketing will be part of the campaign. [News via Pubblicità Italia]
If you want to see how an excellent advertainment site looks like, check out Nokia’s N-Gage Snakes Outbreak. It’s extremely entertaining and it has also a viral essence allowing users to text the link to friends. A perfect combination of Internet and mobile.
Nokia will soon launch on the market a new technology which will allow listeners to send immediate feedback to radio stations. It will allow people to join competitions or send comments on played songs. The Financial Times (via FMWQB) reports the new technology lets stations send information directly to listeners’ mobile phone screens during a song, ranging from a picture of the artist to polls asking the listener to rate the song. Replies are instantaneously sent back to the station. Kiss FM in Finland and Virgin Radio in the Uk will be the first to experiment the technology.
Following the success of last year’s campaign connected to the movie “Finding Nemo”, McD Italy has decided to repeat the “text & win” initiative with “The Incredibles”. Everyone buying a soft drink at McDonald’s will get a code to text to a special number, together with the brand and model of their mobile. Prizes range from logos and ringtones to mobile games and 50 Nokia 3220.
The first ever mobile gaming competition that will allow gamers to compete wirelessly in a skill-based competition has started yesterday in the US. As a press release on Yahoo! News says, the tournament will be exclusive to Activision’s Tony Hawk’s Pro Skater for the N-Gage game deck where gamers can challenge high scores posted by other players in the N-Gage Arena. Monthly prizes will be assigned to the best players.