From Sweden, the latest Nokia campaign created by Far Far and HobbyFilms. Think about playing “Snake” in the real world…
It’s nice, but reminds me a lot of the great Nike “tag” commercial…
Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it’s an art form that tracks your position using GPS.
At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art “Genius” who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to “draw” his motif.
Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his “greatest work of art ever”.
Nokia is online with a mini-site to introduce a new range of Bluetooth handsets. It consists of five video stories each presenting a different character and a Nokia handset fitting the context of his/her daily life.
The whole thing at first sight is very simple and not very original, but if you think about it, it’s a great example of how online communication is evolving (or should evolve). You see the creativity not in the concept, but in the decision of exploting the Web potentials to effectively present a product.
It’s always interesting to see how global concepts/guidelines set by brands’ headquarters are then developed on a local level. The example I bring you today is the one from Nokia and its L’Amour collection, see through the eyes of its Polish subsidiary. A touch of luxury and art meet technology and get a twist of user generated content, of course without forgetting to add a contest. Browse emotions, submit emotions and share emotions in a dark and stylish online environment. The site is also in English, so don’t be scared to click and visit it… And if this can make you feel any better, Nokia fans see a world full of love, as this is the most submitted emotion… The agency behind it is K2.
If you have the time (and the will) to go through an absurd online video experience, have a look a Great Pockets, the latest effort made in Sweden to promote the Nokia N95 phone. Created by my friends @ Farfar, the site takes an ironic angle to present a phone with dozens of functionalities. A nice concept that I believe turned out in a site which is somehow too slow and manieristic and, in the end, boring.
Nokia has just launched on the market a multimedia car kit, and it’s promoting it with a nice videoadvergame. The site is called “The Passenger”, and from the very first sight it looks like every other branded entertainment site (I don’t know why, but I feel these kind of sites all look somehow the same) and it features a video driving game around Paris. A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. As you know, I’m very picky when it comes to advergames evalutation, but in this case I can admit I was impressed… it’s video based (and therefore innovative) and quite fun to play (for a few minutes If you want to learn more about the project, you can check out Netanel’s blog.
Another advertising ideas which “exploits” hands. It’s a a promotional website developed by Indusblue for Nokia Canada. “Push to start” features three advergames which challenge your right hand to play against your left hand. The games are extremely basic, but also quite nice and difficult to play, as they are all about coordination.
A really interesting viral campaign from Nokia: www.pjotro.com. Play with Pjotro and create your own tune. Very brave campaign in the subtlety of the branding.
In France, Nokia is online with “
Nokia is currently running a blog relations campaign to promote its new N90 phone. Brand Republic reports the Finnish brand sent the N90 phone for review to 50 bloggers with focuses as broad as gadgets and as narrow as following one of Nokia’s competitors. Nokia is also online with the Nokia Nseries N90 Blogger Relations Blog site. Where they post blogger and media information that users can repurpose and utilize in their blog postings about the N90.
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