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Tag archives: online advertising

Online advertising in Italy

on July 13, 2003 by adverblog Comments

IAB Italy has recently released a report with some interesting numbers concerning the development of online advertising in “my” country. In the first quarter of 2003 online advertising spendings have raised of 7.7%. In particular, it appears that clothing, beverages and self care industry, together with public institutions have strongly started investing in the Internet as promotional media. Sponsorships are the preferred kind of advertising covering 21.6% of total investments. Email advertising is also on the rise (9.8%) while mobile advertising through SMS has suffered of a strong slowing down (-28.5%). If you want to know more about what’s going on in Italy, drop me a line, I’ll translate some more data for you

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Looking for a memorable online campaign

on July 9, 2003 by adverblog Comments

Can you name an online campaign that really strucked your mind in the last six months? Well, let me think… yep, I remember “Pen” by General Electrics, but when I fist saw it I didn’t realize it was an ad… Maybe because I’m not familiar with GE logo or maybe because the campaign was not so memorable… On Revolution Emily Booth explains that online research from MSN, in association with the IAB, points towards a lack of memorable campaigns, despite some groundbreaking work. Is online creativity dead? I believe in some ways, online creativity isn’t even born yet. Anyway, you can get better opinions than mine on Revolution July issue that is still free but, unfortunately is formatted in a almost unreadable way

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Sometimes, they come back

on July 3, 2003 by adverblog Comments

Online advertising, with the help of traditional brick-and-mortar companies, is staging a comeback — emerging from the prolonged dry spell that followed the dot-com bust. Traditional advertisers are beginning to allocate more of their marketing budgets to the Web, helping the online ad industry take its first steps toward what analysts see as a sustainable recovery. The news is reported today by Reshma Kapadia on Reuters Web site.

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Content matters for Web advertising

on July 1, 2003 by adverblog Comments

The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?

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Diversify the revenue model

on July 1, 2003 by adverblog Comments

You can’t base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it’s important to diversify the revenue stream by offering premium fee-based services. You can’t live with advertising alone… That’s why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can

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Creative counts in online advertising

on June 24, 2003 by Martina Comments

We are getting plenty of evidence that helps us prove that online advertising works. So why then are 99% of online ads complete rubbish? This is the question asked (and answered) by Tom Bazeley of Tribal DDB yesterday on New Media Age. A creative revolution in online advertising is long overdue. To find out how and why, read on the article

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eMarketer’s Online Advertising Essentials

on June 12, 2003 by Martina Comments

The new report on Online Advertising will be released by eMarketer at the end of this month. As the NYC based company revealed today in its daily newsletter, the report will also feature demographics concerning US Internet Users. For example, US Internet users spend online, on average, range from 261 hours to 702 hours per year and, according to eMarketer’s estimate, based on its analysis of all the relevant research data, each users spends online 7.6 hours weekly. I wish I was spending only 7.6 hours per week online. I guess this is my daily average´┐Ż

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It’s time to be confident in online advertising

on June 2, 2003 by adverblog Comments

According to Mr Cook, director of technology investing at Munder Capital Management, quoted today on Quicken.com, investors can eventually be confident in online advertising firms. Broadband adoption, he said, is going to be driven to new heights by advertising, commerce and subscription revenue.

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Online advertising works

on May 28, 2003 by adverblog Comments

Keep tuned, interesting news are coming on. Tuesday, June 10th in Toronto, and Wednesday, June 11th in Montreal, the Internet Advertising Bureau of Canada (IAB Canada) will share the results of its U.S. counterpart’s landmark Cross Media Optimization Study (XMOS) that proves online advertising to be successful. If you are eager to learn more about the study, have a look on IAB’s web site.

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