T-Mobile is investing in order to increase its market share of online mobile gaming and gambling working in cooperation with its “sister” T-Online. As W&V reports, the horse racing site is already active (pferdewetten.t-online.de) and further initiatives will be launched soon. Particularly interesting is the online gaming portal Habbo a virtual hotel to meet friends and engage in leisure activities. (it’s in pixel graphics, the layout it’s lovely…).
A couple of weeks ago, T-Mobile has launched The Mobile Lottery, an instant-win interactive lottery played via mobile phone. As the Company explains, each ticket costs �1 and offers multiple chances to win, with a better than one in five chance of scooping a tempting cash prize up to �1,000. Charities benefit, too, as the Mobile Lottery donates 20p from each �1 stake to 10 selected UK charities.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy