Uniqlo has just launched a new microsite to present it Women collection. The world they picture this time is all pink and you can’t help thinking about Barbie with a touch of Pink Panther.
The project focus is on delivering a nice experience that drives online sales. The tecnique is the same they used a few weeks ago for the parka collection: a cool intro animation that provides an overview of the collection and gets consumers’ attention, and then a flat yet nicely done slideshow with all the models to click, discover and purchase.
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