Digital advertising and marketing: only the best ideas worldwide, since 2003

Telstra’s sexy keywords

July 30, 2004 at 4:05 by Martina Comments

If you look for “sex” on Google, you might get a text ad by Telstra promoting its fetchmemovies.com.au DVD rental site. ZDNet Australia reports the campaign has unexpectedly led the telecommunication company into the murky waters of porn advertising.
Basically they bought keywords to promote on their titles, “Sex: The Annabel Chong Story”. The funny thingh is that is rather difficult to get Telstra’s ad, since the competition for the keyword “sex” is rather fierce…

Comments are closed.

Advertise here