5 Things to Learn from Traditional Agencies (Creative Social)
What are the five things that Digital Creative Directors think they should learn off traditional agencies? Well when Creative Social (www.creativesocial.com) last met in Barcelona they said:
- Charge properly for our work including Online work that goes offline and paid for pitches
- Properly introducing strategic planning to everything we do, by understanding the clients brands better
- Relationship management – Harnessing client relationships that will last decades not just years
- How to present our work in its greatest light
- Recruitment including Selling our industry to the next generation of talent, Investing in our people with training and PR-ing the great work our industry can do.
The next event is in New York later this week so if you want a topic discussed, please e-mail firstname.lastname@example.org.