In the UK, T-Mobile is online with an advergame with an amazing viral potential. It's called The Beautiful Game, and challenges users to perform their best as streakers...

It's sexy (maybe not in the first level :-), it's funny and it's very British!

This is simply brilliant. Seemless. Incredibly funny. I can't believe it doesn't have a send to a friend and if they do I couldn't find it.

Posted by: jeff at December 23, 2005 02:47 PM

the 'send to friend' is right there when you finish the game, you can even subscribe to be informed of new games for the 2006 Fifa world cup in Germany. Play & See :)

Posted by: Coolz0r at December 24, 2005 02:19 PM

British humor never ceases to amaze me. That ad was halirious. Thanks for making me aware of it.

Posted by: Tru at December 26, 2005 11:12 AM

lol, that's funny

Posted by: Mel Logan at December 26, 2005 05:16 PM

Done by gluelondon, www.gluelondon.com ;-)

Posted by: jerome at January 3, 2006 06:12 PM