Neither the quality of the execution nor the creativity are top, but I appreciate Kit Kat’s idea of coming up with an online adverting campaign on Youtube that connects and literally “explodes” the TVC. It’s a quite obvious idea to surely keep in mind and possibly execute better 
You can watch the Tv spot below and then visit the Youtube page to see what happens.
via
adidas advergame advergames advertainment advertising australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn netherlands nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media sms spain sweden tvc twitter uk viral marketing viral video volkswagen Yahoo!
very poor execution, if you ask me. And the idea: deconstructing/destroying the youtube page is rather old. Must be at least the third time in 3 years that I have seen that…
Execution aside, the fake spot in the overlay has over 3m views. A quick glance at the Kit Kat YT channel reveals a paucity of channel views, upload views and channel subscriptions - despite being on there since 2005. How can you get it so wrong for so long?
I can’t view it, as it claims to be a “private” video requiring an invitation to be able to see it … hardly clever “advertising”!
boooorrrriiiinnnggggggggg!