Author Archives: Mits

MUJI TO GO

Japanese brand MUJI just launched a global campaign for MUJI to GO: the collection which merchandises for travel goods “Good Travels with Good Products”. One family has a chance to win a trip to anywhere by All Nippon Airway flight. They will be 3D scanned at the airport when they will depart and will receive their 3D figures at the destination. What a cool souvenir! Ten families have a chance to win a free 3D miniature figure when you purchase $30+ at any MUJI stores, you will get serial numbers to apply the contest. In addition to those prizes, customers can take 3D photos and 360 degree scan at stores in Tokyo, Osaka, Shanghai and New York, the 3D data will be downloadable and can share on Facebook.

Kumikyoku by Chie Morimoto

A beautiful film produced by Ms. Chie Morimoto, genius female artist in Japan. This promotional film is for celebrating new collection launch of Kumikyoku: women’s apparel brand called Onward. When I watch the film, I wish I could be wind. I wish I could touch and feel in the air of Hawaii. The music also perfectly fit to the film, played by Takagi Masakatsu feat. Bobby Womack.

NIKE RUN LIKE ME

There are loads of runners in Tokyo right now for a big running event this week, the Tokyo Marathon 2013. Joseph Tame is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. 2012 July, a project called “RUN LIKE ME” by Nike Japan, he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.

Please watch the video and you will see how it worked.

Subaru minicar music player

In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!

Read more…

OMOTE 3D SHASHIN KAN

Japanese creative labo PARTY has launched a unique installation by leveraging 3D printer. You can create your mini-figure by scanning yourself, small size 10cm figure will cost you app USD 255. The exhibition takes place at Harajuku Tokyo from November 24th to January 14th 2013. More information is http://omote3d.com/

You can see how this figure is made and how it lives.

UNIQLO “Clothes for Smiles” new CSR initiative

Uniqlo launched a new CSR initiative called “Clothes for Smiles with professional tennis player Novak Djokovic and UNICEF. Through this initiative, the company will establish $10 million fund and use it to bring smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future. The fund will be established from the sale of HEATTECH and Ultra Light Down items during the 2012 fall/winter season. Read more…

NIKE SHOE BOXXXX

NIKE has been releasing masterpieces for over 40 years. Now, NIKE brings these shoes back to life in the digital world at Facebook. It’s called “NIKE SHOE BOXXXX” You can collect and trade the shoes with your friends, or even with those whom you’ve never met yet. You can also discover the stories behind these masterpieces, and win the right to buy them. I think sneaker heads will love this app, there are Japanese and English version available.

https://apps.facebook.com/nike-shoe-boxxxx/

UNIQLO Pinterest “Dry Mesh Project”

This is my first digital marketing project since I joined Uniqlo. I am a bit embarrased to share my project with you…

Uniqlo and NYC based Firstborn team up for a project that owns Pinterest. To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled down their favorite categories, they came across all the images, which combined to create giant mosaics that “animated” when scrolled through. Read more…

Muji Storage Film

Muji released a film to promote their customizable storage furniture. The film gives you an inspiration for your new spring life at your cozy room. The film is developed by tha ltd, very intuitive visuals with good tempo music. Read more…

Uniqlo Undercover

Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details. Read more…