Audi is supporting the upcoming movie Transporter 2 with an interactive film trailer created by Elephant Seven. The main idea, of course, is to showcase the new Audi A8 which “stars” in the movie (see picture below). The site should be nice to see, but I gave up because with my Mac I experienced quite a few problems with the loading. Anyway Frau B says it’s worth a visit…
A viral video is main promotional concept Audi has created to promote its new A4 model. Revolution Magazine points out that Audi has decided to prefer online advertising to TV spots to push the new car (smart decision). The Internet Audi film has been created by 20:20 London. This is the link to the video (thanks Bjoern).
Audi has redesigned its North American sites in order to increase conversion rates, from browsers to buyers. Quoted in the press release Steve Glauberman, CEO of Enlighten, the agency which carried out the redesign, explained: “As broadband adoption climbs past 75% for this savvy group of Internet consumers, expectations continue to rise. We’ve created the latest generation of audiusa.com to act more like an interactive virtual showroom than a simple research library. Making the product experience more emotional and immersive was a key strategy to proactively influence purchase intent.”
German agency Elephant Seven developed a journey to the year 2035 to promote the upcoming movie “I, Robot” and the futuristic Audi Sportcoup� RSQ. On the website www.audi.de/irobot Audi presents a special featuring videomessages, games, ringtones, screensavers and further spectacular info about the movie, such as an interactive video set in 2035. There is also a competition which is giving away to tickets to the movie’s premiere, a three-days training with AUDI Driving Experience and a dream journey to Hollywood. You can donwnload the press release (in German).
Wireless marketing is not only about mobile phones, sometimes I tend to forget it, considering the situation in Europe. This press release reminds me that PDA in the US might play an important role in a wireless marketing strategy. Audi USA has partnered with AvantGo to sponsor the College Hoops Channel and raise its brand visibility among 24-54 year-old technology-savvy. Mary Ann Wilson Audi National Advertising Manager says: “We believe AvantGo users share many of the values inherent in the Audi brand, making the College Hoops Channel an exciting way for us to reach a highly desirable demographic. The innovative medium, coupled with the opportunity to help consumers enjoy the excitement of the NCAA Division I tournament made this sponsorship the right match for Audi.”
I particularly enjoyed the conclusion of the press release, in which AvantGo comes up with a sort of “mobile marketing manifesto” saying that “Using the AvantGo service, companies such as Audi can build brand awareness, acquire new customers, reduce customer care costs and generate incremental revenue through customized, interactive advertising, media and marketing campaigns designed for mobile users”. Mobile Marketing? The sky is the limit!
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